Archivo January de 2012
For decades now, U.S. News & World Report has annually released a respected ranking of American universities. For hiring managers and human resources personnel around the country this list has provided a useful resource in determining which academic institutions to look out for on resumes. But while USN&WR’s annual college rankings have always exclusively stuck to traditional “brick & mortar” universities, this year was the first time the periodical included a list of the best accredited online colleges in the country. The introduction of such a respected ranking of online colleges speaks volumes about the future of online education.
It’s also incredibly useful for those currently hiring, as many managers and HR personnel are in the dark when it comes to which online programs provide students with a worthy education and which ones fail to prepare individuals for professional careers. This is especially the case in highly technical fields, where the particulars of the applicant’s education often come into play on the job site. At a time when more and more resumes are revealing an online education past, staying up-to-date on the best online schools out there ensures employers continue to hire the best workforce possible.
Such a list also helps dissolve the stigma held against such institutions and the quality of training they offer. Currently just about every reference to online college in the media is negative – usually such coverage is concerned with for-profit institutions and lack of accreditation and academic quality. This creates an inaccurate portrait in the heads of hirers regarding online education, and can unfortunately result in particular qualified applicants being bypassed. A respected ranking of accredited online colleges helps reduce the commonality of such sentiments.
But above all, a ranking of online colleges provided by U.S. News & World Report encourages more people to enroll in such programs in order to get the training and experience they need to become professionals. For every hirer who has doubts about the quality of an online education there are thousands of underemployed people who would be taking such programs if they knew that good ones actually do exist. Now, instead of shrugging off just another falsely-objective list of online colleges, such individuals can consult a trusted source for such information.
In addition, thanks to the way USN&WR catalogs their accredited college rankings into student services, quality of courses, likelihood of post-graduation employment, et cetera, aspiring professionals can now better analyze their online college options for attaining bachelors and even graduate degrees. Individuals can find exactly what they’re looking for in an online college program instead of having to rely on the potentially empty-promises provided by recruiters and online copywriters. For hirers and those looking to get hired alike, this is a definite step in the right direction.
Perhaps the most shocking and inspiring insight one can take away from USN&WR’s online college rankings is the fact that quite a number of respectable brick & mortar universities offer mirrored online versions of their most popular programs. Examples include George Washington University and the University of Florida. It can be said that the lines between traditional college lecture halls and new age online courses are disintegrating swiftly as more and more respectable American schools embrace the inevitable conversion to more digital forms of learning.
If you had doubts about online education, either as a hirer or an aspiring professional, look over the latest rankings list provided by U.S. News & World Report. Your suppositions are sure to be challenged, while the facts you learn are likely to surprise you. In turn, you’ll continue to hire the right workers for the job, or finally get the motivation you need to get the training it takes to become a professional.
As more companies strive to adhere to greener initiatives, you can guarantee that the need for individuals skilled in a variety of green technologies will grow significantly in the next couple of years. So much so will the demand increase, that individuals currently wondering about their own job security or which profession they should consider a career in are better to specialize in going green to enhance their likelihood of employment. Some of the fastest growing green careers include:
Green Construction
As more people take interest in protecting their environment, you can expect the number of green structures to rise in the next few years. And if more green structures are needed, so will be the construction workers and project managers left in charge to build them. If you are already in the field of construction, consider specializing your skill set to better your opportunities at career longevity.
Energy Auditor
Whether you are a business wanted to be lauded for your greenness or a home owner that wants to meet Energy Star criteria, there is a good chance that you will come into contact with a energy auditor. These individuals go through properties to make sure that air isn’t seeping in and out of windows and doors and that walls and attics are properly insulated. They also monitor the amount of energy all your lights and appliances use. Becoming an energy auditor doesn’t require a lengthy degree either. They simply complete a training course and can begin working almost immediately.
Green Educator
As the need for green workers continues to grow so will the need of those able to teach them. So if you already have a degree in education and are wondering how you are going to use it, consider becoming Leadership in Energy and Environmental Design (LEED) certified. Even if you don’t have a degree, you can still obtain certification and you can specialize in everything from interior design to architecture and will essentially serve as an educator and motivational speaker for the leading green minds to come.
Civil Engineer
Engineers have long been in hot demand, but civil engineers are growing in demand because of their environmental understanding. They are able to determine greener building materials and sites, and they know how to deal with other environmental factors such as run off and ecosystem management. So if you are interested in the field of engineering, consider specializing in green practices for the best shot at finding a job.
Weatherization Expert
If you’ve recently had an energy audit performed on your home or office, you may have noticed that the energy auditor simply told you where your space could use some improvements to be more energy efficient. Once the auditor is gone, it is time for a weatherization expert to come in and actually make several of those updates to your home. These individuals caulk, apply weather stripping, and know proper types of insulation to keep your house most efficient regardless of the weather conditions outside. Not only are there not enough contractors for these types of jobs, but the demand continues to rise.
If you are in need of a great job with a secure future, choosing a green career may be one of the best options available. Not only will you experience a heightened level of job security, but you will be able to find satisfaction in knowing that you are doing something better for the environment and those living in it too. Green careers tend to pay better too, so there’s actually very little to complain about when it comes to going green professionally.
You know you can use the Internet to look for a job and to network to find one, but here are other ways you can do your own research to better position you to be hired.
Research the Company
Everyone says it, but I still hear back from hiring managers all the time about candidate’s lack of knowledge and preparation for an interview. The more you know about the company you’re interviewing with, the more you’ll impress hiring managers. Your preparation could be the determining factor between continuing in the process or being lead out of the interview quickly. A simple search online should net you plenty of information – but you should dig deeper. You can use sites like Glassdoor.com to read reviews about certain companies. Searching LinkedIn’s company tool can give you insight into movement in the company, recent news, new hires/departures, etc. And of course, the company website you should have read thoroughly including the company’s mission statement and values if posted.
Use this findings of your research to build a list of key questions you want to learn more about in the interview. It will show the hiring manager that 1. you did your research and 2. you are genuinely interested in learning more and making an educated decision in your next career move.
Research Key Decision Makers at Your Target Companies
Want to work in the marketing department? Find out who’s running it. Then start networking with that person online long before you apply for a position.
Connect with that person on LinkedIn. You don’t want to abuse that connection by being pushy about a job, but later when you apply for a job, you can reference the connection.
Find a common thread in her history. Maybe you both graduated from the same school. Any sort of personal details you can glean from Facebook or LinkedIn profiles, the more conversation you can start in an interview. If, for example, you see that a hiring manager is from a city in Europe where you studied, you can bet she will be surprised if you mention the fact in a cover letter or interview. You’re sure to stand out!
Find Job Openings Directly
Sometimes companies only post jobs on their own websites rather than on more popular job boards. Sometimes companies never get around to actually posting a job opening. Search Twitter, Facebook, and LinkedIn updates to find a potential opening directly. On Twitter, you can also run these types of searches in Tweetdeck or simply subscribe to the search via RSS. You can also run searches (try PR Manager hiring or whatever keywords you think someone might put in a conversational update about an open position) on LinkedIn using their Signal product to monitor what people on the platform are posting. Do the same on Facebook and look at the results in “posts from friends” and “public updates.”
Make a list of the companies you’d like to work for, and regularly check for updates on their Jobs page. You should also follow those companies on LinkedIn and if you see the current PR Manager left the company, it could indicate a new opening to inquire about promptly.
Find Out What You’re Worth
Internet helps you do research on salaries. Tools like Salary.com or Glassdoor.com can tell you the range of what you can earn in a particular profession in your geographical market.
Once you’re offered a position, you can use the research to negotiate an appropriate salary. Take your experience and location into consideration, as they may put you above or below the range you find on these sites. I find that some of the general salary sites offer very wide ranges and don’t take into account certain industry factors, but it should give you a general sense.
Improve Your Hireability
Stay on top of industry trends through blogs and niche websites so that when you interview you won’t be caught off guard if you’re asked about a current event you haven’t even heard of. Skim the headlines before an interview so you are up to speed on any breaking news. Following some key industry new sources in a RSS feed or on Twitter is a good way to keep up-to-date.
This is a post by PR columnist, Alison Kenney.
It’s been ten years since I launched my own independent PR consultancy and I like to think I’ve learned a little along the way. When I look around, the view is certainly a little different now compared to what my life and job looked like ten years ago.
A decade ago I was leading sizable account teams for a top PR firm. I worked long hours at the office and spent weeks working on-site at a client’s office in another city. Today I work for myself and for my small and medium-sized clients – most of whom don’t have internal marketing resources of their own. My office is one room in my home and I sometimes put work projects on hold for an hour in the day to shuttle my two children to their activities or to help them with their homework after school. The one thing that hasn’t changed over the past decade is my excitement for public relations and the satisfaction I get from using my skills to make a difference in my clients’ businesses.
Here’s what I’ve learned over the past decade:
There’s no “right way” to have a career. Smart, senior PR professionals come in lots of different forms. Some are most productive working in a traditional environment with traditional supports, and others only work best when they’re free to be their own person. Some people thrive when they have exciting, award-worthy campaigns and products to lead. Others enjoy more consistent day to day work and relationship-building. Some like to be perceived as “big thinkers,” while other fear flying solo.
There’s also no “right time” – whether you’re trying to plan for a career change, starting a family or jumping into an exciting new project. Rather than basing opportunities on some subjective timing – e.g. “by the time I’m 30 I’ll have reached VP-level,” – it’s more important to find the opportunities that feel too great to pass up and then give them all you’ve got.
You won’t get far at anything without support. Whether you get your support in-person, after-hours or online, clients, co-workers, peers, mentors and friends play a role in so many parts of our day. I credit a former co-worker, who struck out on her own about a year ahead of me, for giving me the motivation to launch my solo career. She also pulled me into her own practice and literally showed me the ropes. (Thanks, Marian!)
Sometimes you have to go with “it” and see where it takes you. Best laid plans and all that — then suddenly you look back on a decade…or even just the past year…and, while inventorying your experiences and where you’ve wound up, realize you’ve developed a nice little niche in a market you would never have known to pick for yourself.
Working alone means you have one tough boss. We’ve all heard about how we are our own toughest critics and that’s true enough. Working for yourself also means you are responsible for motivating yourself, critiquing yourself and pushing yourself toward improvement.
Never put off your life for your career. As I’m fond of telling people these days, “we have our whole lives to work.” While I sometimes create more stress for myself by shortening my workdays a bit, I’ll never regret making time to meet a friend for lunch or a walk.
Keep an eye on the competition. What I mean is this: by following others in the PR world, you can see how they are talking about themselves and their work, see where they’re going and what they’re doing. It’s inspiring to me to follow industry leaders or people who are in the thick of dynamic PR projects. Sales teams do this all the time, for more competitive reasons.
In PR, you are the sum of your work experiences. I feel this more acutely as a solo practitioner, but it’s true whether you work in a big agency, corporate setting or small office. Most of us get hired based on the work we’ve done in the past and the experiences we’ve accumulated. Knowing this has helped me realize that it’s important to be proactive about the type of work I say yes to. It’s not easy saying no, but I consider the industry, the type of work and who I’ll be working with very carefully.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
Losing a job can be difficult if you don’t have a game plan. Authors Richard S. Deems, Ph.D. and Terri A. Deems, Ph.D. address the emotional stress of losing a job as well as how to create a plan to get your next job and get back on track in Make Job Loss Work for You: Get Over It and Get Your Career Back on Track.
Dealing with the Emotional
This book does a fantastic job of addressing the emotional side of losing a job. The authors have what they call the Job Loss Cycle, which parallels a lot of the general grief process. It includes:
- Shock and disbelief: Feeling like you’re in a fog. Might also include relief. May last hours or days.
- Anger and resentment: Due to the lack of control you’re feeling, you may direct your anger at the person or company that let you go, or you may keep it internal.
- Denial and bargaining: You may be unable to accept that you no longer have a job.
- Self-doubt and put-downs: You may begin to doubt your abilities and skills.
- Withdrawal and depression: You may be reluctant to start looking for another job.
- Acceptance and affirmation: Finally, you’re ready to move on to the next phase of your life.
Getting into a New Routine
The authors stress the importance of finding a new routine during your job hunt. They say you should structure your day to mimic what you did at work. Richard’s example is that he read the Wall Street Journal each morning at work, so once he was unemployed, he continued reading the newspaper every morning.
They suggest spending four to eight hours a day (five days a week) searching for a job. Break that up with other routines, like exercise and spending time with your family.
Look at Your Skills and Goals
Your next job will be a great opportunity for you to use the skills you’ve learned at past jobs. This book has some great worksheets that help you identify what you’ve done well in the past, as well as determine what you want in your next job.
During the Job Hunt
The authors stress the importance of staying organized while you’re looking for your next job. They suggest keeping a spreadsheet of all jobs you apply for, as well as tracking interviews and communications you’ve had with hiring managers.
Some great tips included on how to beef up your cover letter: For example, using bullet points to highlight your qualifications in your cover letter makes for an easy scan.
The authors also provide five JobGetting steps to help:
- Research the position: Find out who is in charge of hiring, and contact them.
- Research the organization: Go online to learn about the company. Read press releases and social media updates.
- Evaluate your strengths and interests: Determine whether this job would take advantage of your skills and interests.
- Design your positioning strategy: Decide how you will position yourself to be the most sought-after candidate.
- Implement: Deliver your application, and follow up after a few weeks.
Conclusion
Most job seekers wouldn’t think about buying a book to help them find their next role, but this book does a fantastic job of making your work easier. It’s well worth the investment in Make Job Loss Work for You: Get Over It and Get Your Career Back on Track. And one lucky winner will get my review copy! Just leave a comment and I’ll pick a winner randomly on January 18th, 2012.
This blog is to share my recruiting experiences and discuss thoughts on the job market, PR industry and technology.
Alison Kenney is an independent PR practitioner with more than 15 years of PR consulting experience.
