You’ve heard the advice that you should start a blog in order to help you find a job. It’s not always feasible to write a blog as Alison explains, so don’t sweat it if you don’t have one. Many other tools exist that will help you maintain a professional presence online that recruiters and hiring managers can find.
Here are a few:
Think of About.Me as a visually appealing resume with links to click on. Users can provide an overview of who they are, as well as link to their social networking pages, LinkedIn profile, websites, etc. You can include a photo of you, which is a nice touch to give recruiters a visual connection to you.
The great thing about About.Me is that you can use it to funnel in all types of people to one spot. All your different social media and personal links are found on one page, which keeps you from having to list half a dozen URLs on your resume. Another perk? It’s free.
The drawback is that you can’t really include your entire resume; it’s more a place to give a sense of who you are rather than the whole enchilada. Visitors still have to click on the different links to learn more.
If you don’t have time to blog, consider Tumblr your “mini blog.” You can write blurbs on professional and industry topics you’re interested in easily, as well as share links, videos and photos. A hiring manager can view this as your interest and knowledge on a topic; it’s especially good if you don’t have a lot of job experience in an industry. It shows that you’re proactive in learning about your desired field of work.
The disadvantage is the same as the benefit; if you’re trying to score a job that requires solid writing skills, recruiters might not see Tumblr as a reliable indicator of your writing ability.
Social networking tools like LinkedIn, Facebook and Twitter are also good replacements for a blog in the job hunt. You can share posts and news, engage in conversations, follow topic hashtags like #PRJobs or #HAPPO to find jobs, or follow recruiters and HR staff. You might find out about a job before it’s even posted to the site if you maintain relationships through social channels.
Keep in mind that having a presence on social media requires a lot of effort; if you’re not active, you’re invisible, and you won’t find a job that way.
The key to being found online is to be there. Work to update these channels daily and connect with hiring managers and recruiters. Build the relationships before you need them so you don’t seem desperate for a job.