Archive for Public Relations
A post by PR columnist, Alison Kenney.
It’s summer…the mind wanders…and all of a sudden you don’t have the same energy for your PR efforts. Those new media pitches aren’t rolling off the keyboard anymore; you aren’t spending time on networking occasions; or you haven’t, ahem, blogged in awhile.
Fear not, here are a few tips to stay get that motivational juice flowing again:
Hit re-start – take a fresh look at your work and go back to original proposals and/or plans to see if you’re meeting objectives or to gather ideas for other efforts you could be doing
Give yourself permission to roam – some of my best ideas come from surfing the web, clicking through to links that others have shared, and reading whatever catches my interest
Take advice from those who’ve gone before you – you’re not alone and co-workers, colleagues and others in your network or online have plenty of advice to offer about breaking through writer’s block or ideas for generating content
Check out the competition – sometimes nothing gets you motivated faster than the idea of being left behind; looking at your firm’s or client’s competitors and their PR efforts, or checking out what other PR professionals are up to, could be the motivation you seek
This topic came up in a recent #soloPR chat on Twitter and the group had this advice:
Take some time off:
@dariasteigman “When was your last vacation? Just a few days off did wonders for me”
@karenswim “Take some time away, even a day to recharge & assess if you need to change direction”
Look outside yourself for inspiration:
@CommAMMO “Learn something new, talk to someone new, go to a new conference or meeting, have a new martini…”
@BlueprintCG_PR “I get my mojo back by picking up a good business book on what I need insight on”
@REDMEDIAPR “find what your passionate about and start dabbling ex I love wine but have no wine pr exp so cut my rate to get feet wet”
@dconconi “learn a new skill (eg. sm), take a mini break (or a long one), bring in a sub who you can teach (and learn from)”
@BlueprintCG_PR “Always keep reading…it feeds the brain, gives insight, & points u to new directions”
@BlueprintCG_PR “A good workout helps me clear my lungs & recharge my mind”
@sophie180 “Brainstorm! New biz opps or that new BIG idea”
@mdbarber “Meet with another pro and exchange ideas about each other’s job, or another business problem”
Change things up:
The creator and moderator of the SoloPR chat, Kellye Crane says, “Sometimes working from a different location can jump start the mojo.” She added, “Also, is it time to raise your rates? Sometimes we feel defeated when not being paid our worth.”
Consider the big picture:
@dariasteigman “Assess the problem: is it burn out, boring work, uninspired projects, etc.?”
@jenzings “first, step away and identify the problem–what’s boring? The client, the approach, etc. Can’t fix until examine critically”
@KellyeCrane “When in a funk, I start thinking about what it is I *want* to be doing. Then figure out how to do it!”
@jgombita “Is it really the work you are bored with? Or is it other aspects of your life you are unhappy about? (Transferring emotions.)”
[You can read the full #soloPR chat transcript here or at the solopr.com web site.]
Do you have other tips for staying motivated? Please share your ideas in the comments below.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a guest post written by Jonathan Rick.
“We’re gonna make your logo pop! We’re gonna make the
IPREX globe spin! And we’re gonna make the buttons beautiful!”
“A button can be beautiful?” asked a skeptical Susan.
“Oh yeah!” beamed a confident Jesse.
It was at this moment that Jesse had Susan. He’d been muddling through the meeting, but this burst of bravura, energy and passion was sincere and infectious—a gust of fresh wind that won him the contract to redesign SusanDavis.com.
Similarly, when I myself interviewed with Susan, things coasted along for the first 15 minutes. She asked about my experience; I provided conventional answers. Then she deployed her pet question: “If you were an animal, what would you be?”
”That’s easy,” I grinned. “I’d be a dog.” It was at this moment that I had Susan. With great pride and obvious pleasure, I regaled her with stories of my miniature schnauzer, Wyatt.
One final example. I was one of three interviewing a potential subcontractor for a Defense Department project. It was clear this husband-and-wife team could do the job, but they lacked fire in the belly. And because it wasn’t clear that they really wanted the gig, it wasn’t clear if they’d be fun to work with.
Sensing this, my boss’s boss changed direction and pinged the pair with the following question: “Can you tell us about any of your extracurricular activities that relate to the military?”
The husband tilted his chair back, searched his memory, then tilted forward. “Sure,” Chris said, as he proceeded to uncork a heartfelt narrative about a recent weekend when he was home playing video games. When his wife returned, she told him about a veterans charity she had just read about. The story so moved Chris that he dropped his controller and stayed up all night voluntarily coding for the nonprofit.
“If these guys can sacrifice their lives for their country, I can sacrifice a night’s sleep,” he said with a gleam in his theretofore sleepy eyes. It was at this moment that he had us.
To an artist like Jesse, attention to the seeming minutia of Web design was no big deal. To a PR guy like me, naming five national reporters mattered more than discussing my dog. To an engineer like Chris, proposals ought to be won or lost on their merits, not on what the bidders do in their spare time.
Yet what all three of us failed to appreciate was the import of passion. Fortunately, we each were tossed a soft ball to rectify this. Not everyone is so lucky. It shouldn’t take prompting to light your fuse.
Passion, of course, isn’t a substitute for talent. It is, however, a key differentiator, revealing what makes you tick, what drives you, what you’re capable of achieving in the right circumstances. To exude such enthusiasm is to show character. To withhold it is to be average.
So, the next time you’re in an important meeting—be it an interview, a sales pitch, even a date—relax that uncomfortable façade, slacken your stilted smile, and unbottle your passion. No doubt, you’ll be more comfortable. And more successful.
Jonathan Rick, a social media strategist in Arlington, Va, blogs at No Straw Men and tweets at @jrick.
A post by PR columnist, Alison Kenney.
As a free service that lets its users set up an account in just a few seconds, Twitter has made it easy for people to take advantage of its system. Plenty of tweets come from assumed aliases or posers. Why would anyone do this? And what role do fake tweets play in PR?
First, fake tweets can be really entertaining. Many of the fake Twitter aliases dispense pretty hilarious and well-thought out tweets. Everyone from Forbes to Mashable has published a list of the best fake Twitter accounts. They range from crime bosses (there are about a dozen Whitey Bulgers on Twitter and even @Catherine_Greig is tweeting now) to celebrities(@FakeJeter) and from the cast of Star Wars to memes like @FakeAPStyleBook and@shitmydadsays, which seems to have spawned @oldmansearch. Often the entertainment value is in extending the life of a popular news topic, such as the creation of@Bronxzooscobra.
Faux tweets can also help brands engage with audiences in a new way and/or add a new dimension to the brand. For example, the Mad Men TV show characters who tweet in their fictional voices would seem to be a brilliant branding move on behalf of AMC, the show’s creators, and a smart way to extend the brand and keep audiences engaged even when the season is not airing on TV. (The real story is more complicated.)
Another benign reason for skirting total transparency on Twitter is to establish and build authority. For instance, Lindsay’s Twitter handle, @PRjobs, is an easy-to-remember and authoritative name for someone whose job is recruiting PR professionals. Similar to the practice of grabbing up popular web domain names, some Twitter names become sought-after. @Massachusetts isn’t a government agency; it’s the Twitter handle for Trazzler, a travel deal site co-founded by Biz Stone, one of Twitter’s founders.
Twitter is also used strategically to influence audiences or perhaps attack an opponent. This seems to be happening more and more in politics, with opponents creating fake Twitter names to tweet offensive comments about a candidate, as was the case for California State Senator and leading candidate for mayor of San Francisco Leland Yee says the New York Times. In an unusual example of Twitter impersonation, a faux Rahm Emanuel, who presumably sought to entertain when he began tweeting under the handle @MayorEmanuelduring Emanuel’s run for mayor of Chicago, identified himself to the real Rahm Emanuel in exchange for a donation to a local charity.
In typical fashion, campaign managers and PR strategists simultaneously deny involvement with fake Twitter accounts and discount any influence the fake tweets have.
Of course the most infamous fake tweeter so far is @BPGlobalPR, which took advantage of BP’s slow reaction and lack of communication in the wake of the Gulf of Mexico oil spill to generate negative attention for the BP brand. The creator of @BPGlobalPR shares his thoughts with PRSA in this interview.
Twitter doesn’t endorse phweeters (phony tweeters) or parodies but openly accepts their existence and attempts to help its users identify real versus phony accounts by verifying certain accounts and publishing these guidelines.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
A post by PR columnist, Alison Kenney.
If it weren’t for social media would Anthony Weiner still be a congressman?
Indeed, along with the other insights and lessons his fall from office gives us, is the takeaway that social media can be hazardous to your job.
Since the Weiner scandal, social media has featured numerous other workers who have lost their job over social media missteps, including this round-up of 10 people who lost jobs over social media mistakes on Mashable.
Even folks whose job it is to use social media are not immune to the repercussions:
- In March, Scott Bartosiewicz, an employee at New Media Strategies, the social media agency of record for Chrysler, tweeted a derogatory message about Detroit drivers from the official Chrysler Twitter account, costing his agency its relationship with Chrysler
- This month, The Redner Group, a small PR firm led by Jim Redner, was fired by client 2K games after a frustrated Redner tweeted a threat to withhold review copies of the popular game Duke Nukem Forever if reviewers don’t offer more positive reviews.
- Two years ago, while on his way to give a presentation about digital media to FedEx communications employees, Ketchum VP James Andrews tweeted a derogatory comment about travel to Memphis (where FedEx is headquartered). The tweet rankled FedEx employees who called Andrews out and extracted an apology from him. He kept his job.
In all of these cases, employees are exhibiting poor judgment and making poor choices in expressing themselves. Social media is exposing their mistakes to the public and to their employer.
So far the repercussions have been at employers’ discretion and not based on labor law or legal precedent; however, attorneys and civil rights group are sensing opportunity. As Lisa van der Pool reports for the Boston Business Journal, “there’s growing evidence the National Labor Relations Board will step in and protect workers who complain about their working conditions on social media sites.”
In the mean time, if your job is to project and protect a certain brand or company image, please tweet responsibly!
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
A post by PR columnist, Alison Kenney.
Speaking from a PR perspective (not necessarily my political point of view) I’ve found myself struck by Sarah Palin’s media presence this week. In fact, I can’t escape the media attention being paid to Sarah Palin lately. Although she is not officially running for office, does not currently hold public office (or any job) and is not starring in a reality TV show, she is all over the place. She is touring the country by bus, but in actuality I think she is filling a void and the media’s dreaded dead air time before Republican party candidates get serious. As much as they complain about and mock her, the media is following her every move.
Here’s how she gets their attention:
- Relying on the element of surprise – while other attention-seeking candidates share their every move with the media ahead of time, Palin does not. She even goes so far as to trick the media who are following her in order to slip away from them.
- Scorning the media (they’ll cover her anyway) – According to the New York Times, Palin used “her bus as a decoy at the back entrance of a hotel in Pennsylvania so she could slip out a side entrance” and “[used] a Sarah Palin impersonator in Boston and instruct[ed] her to ‘go talk to all these reporters’ on her behalf.” (Take note, Lindsay Lohan and Charlie Sheen.)
- Rather than rely on traditional media, become the media – As Michelle Cottle wrote about Palin in her piece in The New Republic last summer,
“She is a prolific and passionate tweeter. Her Facebook page overflows with thoughts on global events both past (DDay, Reagan’s Brandenburg Gate speech) and present (Israel, border security, the need to drill, baby, drill); Of course, unlike other categories of the rich and famous, political celebs (especially populist firebrands) cannot risk being seen as remote or out of touch. But here’s where Palin’s embrace of new media saves the day. Her perky, quirky tweets and chatty Facebook items make her fans feel as though they have a direct line to her—despite the oft-voiced assumption that Palin (like so many pols) does not write most (if any) of her own Facebook posts. Such is the beauty of social networking: It allows a public figure to avoid direct interaction with the public while promoting the illusion of personal connection and involvement.”
Cottle summarized Palin’s other PR strategies in last year’s article for The New Republic,
“Her byline pops up now and again in the opinion pages (supporting McCain, bashing enviros). She periodically hits the campaign trail with favored candidates. She is a prolific and passionate tweeter. Her Facebook page overflows with … news of upcoming appearances (a rally at the Lincoln Memorial with Glenn Beck, a possible U.K. jaunt to meet Margaret Thatcher); the latest media atrocities committed against her; and her rolling endorsements of “commonsense conservative” candidates who tickle her fancy. And, any day now, filming is scheduled to start on the docu-travelogue series in which Palin will “bring the wonder and majesty of Alaska” to TLC viewers.
- And, of course, avoiding “gotcha” interviews and remainig in control – Palin rarely sits down with non-conservative interviewers. (She seems to have BFF status with Greta Van Susteren of Fox News, with whom she frequently grants interviews.) And, according to Cottle, Palin “eschews mix-’em-up formats pitting her viewpoint against that of a more liberal counterpart.”
I’m not attempting to discount Palin’s own charisma and ambition, and I’m sure there are countless tactics in play that I’m not even aware of, but I find myself wondering if these PR strategies could serve as case studies for the rest of us?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by PR columnist, Alison Kenney.
Last month Paul Holmes blogged about the difference between public relations and communications. He argues that PR, and building relations with various publics, is more than just communicating.
Paul’s blog was in response to another one by Richard Edelman in which he explained why he is not in a hurry to re-brand his PR firm as a communications agency despite the evolution of PR to encompass digital, research, media planning and content creation.
Holmes and Edelman are both great defenders of PR and good at explaining the strategic importance of the practice and why it is aligned so well with the needs of businesses in the future.
However, here are some alternative schools of thought:
Broaden the name to go after a bigger piece of the (budget) pie: Holmes says he, met ‘with the senior staff from a PR agency—one I respect—that had recently been recast as a “communications” firm, and so I pushed back, gently, asking them why they had decided to narrow their focus from PR to “just communications.” The answer was the one I expected, which is to say that while there are people like me within the industry who define public relations broadly, most clients—and particularly those clients with the biggest budgets, most of whom are to be found in marketing departments—don’t see it that way. They view public relations pretty narrowly, as “part of the marketing mix,” the part focused on earned media. Some of them are reluctant to allow PR firms to work outside that narrow box, on brand strategy—in some cases, even on digital and social media strategy.’
PR is a sub-set of corporate communications, not the other way around: although Holmes says communications is a just a tool in the PR strategy kit, there are others who believe the reverse is true, that PR is subsumed within communications. Richard Bailey points out that, in universities, public relations courses and degrees typically fall under the communications discipline.
PR has a tainted reputation, so it’s best to use another term: some people, when they hear PR think of ‘flacks’ who ‘spin’ the news. Others are tired of arguing that PR plays a strategic role and is more than just media relations. By dropping that moniker and employing the term ‘corporate communications’ they can avoid having to re-brand public relations.
What do you think? Do you work in PR or communications?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by PR columnist, Alison Kenney.
I started my career at a PR agency and have yet to work “in-house,” so I’m a bit biased about this topic: the top reasons it’s beneficial to start your career at a PR agency:
- Agencies are great places to learn the ropes – The agency structure is very conducive to learning and growing. Although most employees work at essentially the same job, i.e. their clients’ PR programs, there are multiple levels on each account team. With frequent performance reviews, lots of mentor options and opportunities to hone skills, talented entry-level PR pros are constantly being groomed for the next level.
- Birds of a feather stick together – Unlike working in a corporate setting where you may be the only PR person or may be one part of a small marketing team or department, in a PR agency you’re surrounded by other PR people. This means you have access to plenty of folks who’ve experienced what you’re experiencing and can either help, cheer you on, or commiserate with you about your work.
- Careers really get launched – At an agency, most folks work typically work on multiple client accounts or projects at a time. During your tenure at an agency you will typically experience working for many clients, sometimes in multiple industries. Aside from keeping things interesting, this means you have an opportunity to learn a lot more in a shorter amount of time.
- Agencies are helpful for forging a professional network – I don’t have statistics on how long most agency staff stay at their firm, but from my experience it seems as though they move around quite a bit. After working at an agency, many people transition to in-house positions, move on to other agencies or to start new firms. That means they could be transitioning to new roles as your future client, boss or employee.
- It’s a good way to learn business basics – Not only are PR agencies great places to learn the craft of public relations, they are also good opportunities to learn how to run a service business. Most agencies involve employees at every level in the work of pitching new business, planning programs against a budget and managing accounts, clients and other staff.
- You get to see the forest, not just the trees – In an agency/client relationship, you’re one step removed from your client’s business, which of course has both pros and cons. On the plus side, you can view their business and its challenges and opportunities more objectively. You also gain perspective by being able to compare it with other clients.
- Taking an agency job allows you to keep your career options open – Although some of us study public relations in college, not many of us know exactly where, or in which industry, we want to practice PR in our careers. Working in a PR agency can be a good way to continue exploring your career opportunities because you’re exposed to different types of clients, different industries and sometimes different disciplines of PR.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post from PR columnist, Alison Kenney.
At a recent social media seminar I attended the moderator closed the session by asking the panelists what stage their social media programs are in. For answers, he gave the following options: infancy, adolescence and adulthood. The choices suggested that social media programs are meant to grow and evolve.
For instance, if your social media program is in its infancy, this could mean that you’ve begun building it and are working to attract followers and “likes.” You may have built a Facebook page, developed a blog, started a YouTube channel, used Slideshare to share presentations, claimed a Twitter ID name or started a group on LinkedIn and started curating your followers. If you’ve done this and are wondering “what’s next?” Lee Odden offers some food for thought in his blog post “Five Ways to Electrify Your Social Network.”
The adolescent social media program is one that isn’t afraid to experiment and take risks, probably because it has developed a sense of what it takes to keep an audience engaged, established savvy listening techniques and makes use of advanced measuring tools. Sometimes this is also the stage where social media experiments are abandoned.
Adult social media programs have the wisdom and experience gained from a period of experimenting and can look at the program in terms of its business value to the organization. Social media programs in adulthood are mature enough to understand that trying too hard to shape social media doesn’t work; it’s most important to be authentic. Organizations experienced with social media also use it at multiple points in the organization to enhance sales, HR, customer service and other functions beyond marketing.
Valerie Maltoni, who blogs at ConversationAgent, wrote awhile ago about the lifecycle of a social media program and described the types of actions that resulted in higher and lower levels of buzz and engagement. Maltoni’s post is interesting because it infers that the effort you put into your social media program is not constant and ongoing but rather waxes and wanes over time.
Hmm…I wonder what retirement will look like?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by PR columnist, Alison Kenney.
This weekend I cleaned out my office. Or should I say, “this weekend I threw out my office”? Because by “cleaning” I mean that I weeded out tons of old paper files and re-filed them in my recycling bin and shredder. The whole process made me wonder if it’s possible for P.R. people to work in a paperless office.
Here’s what else I learned:
When it comes down to it, there’s very little that can’t be filed electronically. With this in mind, I filled five recycling bins with old paper documents.
What can’t be stored electronically? My notebooks, for one. I take notes the old-fashioned way and write them out (vs. typing) in school notebooks. I tossed about a dozen old notebooks (some went back almost a decade), but keep any that relate to a current client. Looking back at the ideas I had and the notes I took is helpful in understanding the evolution of a P.R. program and planning for the future.
Sometimes I keep things out of nostalgia. Like other mementos, the paper documents I keep remind me of work I did. For no other reason, I’ve kept documents pertaining to work I was really proud of and other documents that help me associate with people or a client that I want to stay connected to.
I also keep paper versions of things I’ve received in non-electronic format, like receipts, interesting brochures or important snail mail letters. I have a good scanner, but it seems easier to just drop the receipts into a file folder or to call attention to a special event by putting its documents in their own, carefully-labeled place.
I also learned that the term ‘paperless office’ was a publicist’s slogan, intended to describe the “office of the future.” It started as far back as 1964; an early prediction of the paperless office was made in a Business Week article in 1975. (Thanks Wikipedia!)
Now it’s time to make sure my digital files are in order…and backed up!
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by PR columnist, Alison Kenney.
As a P.R. pro you know the challenge of writing a successful email pitch that stands out and convinces its recipient to take action. The last thing you want is for your email to be ignored or labeled spam.
I’ve come up with 7 questions P.R. pros should ask themselves before hitting the send button on their next email pitch:
- Is this a job for PR? Sometimes P.R. is tasked with something – say, launching a new company — that requires involvement from many other departments. In these cases it’s important to consider what advertising and other marketing efforts are being done to support the P.R. effort as it can affect the angle and tone of your pitch and provide you with perspective to make the right “ask” in your pitch.
- Is email the best way to tell this story? The answer could be “yes” if you have a reasonable number of targets. Surveys of reporters have found that the media prefers email as the #1 way to communicate with P.R. but they are also sticklers for email that’s “on target.” Do you have the resources to draft well-researched, personalized email pitches to a wide number of media targets?If the answer to #2 is “no,” then is there a better way to “go wide” with this story? Alternatives to sending individual emails could be putting your story in press release form and using a wire service or using social media tools to tell your story.
- Do I need to create a relationship with the media to tell this story? The truth is that not every reporter wants a relationship – sometimes they just want to get that product snapshot for their spring column and be done with it. So…No, you don’t have to “build relationships” or know everything about a writer or follow them on social media before sending them an email pitch. Notice, however, I didn’t say that you get a pass on researching the media and targeting your pitch to the right audience. Especially if your story isn’t a no-brainer or if your client doesn’t have any brand recognition, then, yes, you really need to put in the effort to research and find an angle to tell and sell your story.
- How comfortable am I with the accuracy of my media list? How well do you know the contacts on your list – when was the last time you read their work? Did you research the names yourself? If you bought the list or built it from a database, did you verify the names, contact information and beats? Yes, this is time-consuming work, but it is critical to the success of your pitch.
- Will the recipient recognize me? Of course, sending email pitches “cold” can be tougher than reaching out to people who already know you or who are expecting to hear from you. Some P.R. pros publish an opt-in newsletter in which they provide insider tips, introduce relevant sources and plant seeds for stories to recipients interested in a specific industry. Others bring in partners with specific industry experience if they’re lacking it themselves.
- Will the recipient think this is spam? You’re not a mind-reader and can’t foresee every reaction but you can proof-read your pitch before sending it to gauge whether it’s personalized and relevant. You can also do small tests to see which messages resonate with particular audiences and create different versions of the pitch that highlight different key messages.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This blog is to share my recruiting experiences and discuss thoughts on the job market, PR industry and technology.
Alison Kenney is an independent PR practitioner with more than 15 years of PR consulting experience.
