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Lazy job descriptions

marketing manager post Lazy job descriptions

Craigslist postings always crack me up, but this one makes me really ponder why some people think the way they do. Marketing Explosion? Trade shows, press releases, and growth in the same sentence?

Let's be honest, most job descriptions suck. They are written to eliminate candidates from the process, not to attract them. But this tells me a couple of things about the company or recruiter posting the job.

My assumptions:

1. They don't care about the type of talent they attract.

2. They are lazy and it probably shows in the rest of their work.

3. They have no idea what they are actually looking for.

4. It's a scam.

If you are going to go through the hassle of posting the job, it must contain a few key ingredients.

Include the basics: We need to know where the job is located , job responsibilities, and requirements.

Even better: Tell the potential applicant what the company does, provide details about the work environment, and explain how the role plays into the company's objectives. People want to feel what they do matters, so show them how it is an important role in the company to achieve its goals. If the applicant needs specific training or education in an area, be sure to clearly state it.

I understand not wanting to give away too many details on an internet posting. In the recruiting business, it could mean losing a hire. But there is never an excuse to be as lazy as the example above.Alien vs. Hunter ipod

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6 Comments - Add yours!

Pamela Rosen (November 5th, 2008)

I see ads on Craig’s List like that all the time, and from very reputable companies. I saw one yesterday that made a point of listing themselves as “Company Confidential,” but named themselves repeatedly throughout the ad copy.

As a contractor, I am constantly looking for a job, so I have become rather good at spotting scams from a mile away. Usually they flag themselves with multiple exclamation points, but little substance. So when legitimate companies do the same thing, one wonders what they can possibly be thinking.

On the other hand, I knew a Fortune 5 company that placed a blind ad for a proofreader on Craig’s List, and littered it with grammatical and punctuation errors. Someone I know replied to the ad and (rather arrogantly) corrected the mistakes…and got the job. So who knows anymore?

Kristen Zemeitus (November 5th, 2008)

Totally agree. As someone who looked for jobs for a while ones like these annoyed me – my best friend would always reply to them though and I’d be like WHY?!!? And she’s like “Well these are all the things I’m interested in.” Makes NO sense.

Taylor (November 11th, 2008)

I agree with you Pamela. I see ads like this up WAY too often. Most of the time, you are right Lindsay they are a scam, and they don’t seem to care at all who they attract. It makes me wonder what the point is in posting job opportunities like this, they can’t possibly attract quality candidates, can they?

This is the main reason I have extremely little patience with Monster, Career Builder and Craig’s List. I am constantly encouraged that you can find quality jobs via these sources, but the amount of these type of job postings that you have to sift through almost makes it not worth it! Especially because most of the PR jobs listed usually turn out to be nothing of the sort, (most often sales job scams).

Lindsay — as a recruiter, what are your thoughts on Career Builder? I am being urged to give it another shot — and you have highlighted the reason why I’m hesitant to do so.

Tyler Hurst (November 11th, 2008)

Has ANYONE found an online job site that actually works? I’ve tried mediabistro, careerbuilder, jobing and craigslist with crappy results. It’s not that I expect to get an offer everywhere I apply, but NOTHING? I’ve been applying for months with ONE bite. Frustrating to say the least.

I am pursuing other options, of course.

Kati (November 11th, 2008)

I posted an abbreviated resume on Craigslist and got a response from a Lawyer who practiced nearby. He needed help with his marketing and office work and said to e-mail his assistant to set up an interview time.

I e-mailed the assistant who passed along the contact information of the former office manager, and said it might be helpful to get an accurate description of the job details from someone who did it.

So I e-mailed the former office manager, asking questions like:
“What were your main responsibilities?” and “How long were you with him for?” and “why did you leave?”

I get the following response:
“What time of day is he hiring you for?”

I cancelled the interview immediately. Watch out!

Lindsay (November 13th, 2008)

@Pamela interesting story about the copywriter position. Sounds like it may have been done of purpose! If so, a risky way to search for candidates, but great way for the candidate to respond and prove themselves before the interview.

@Taylor, I seriously doubt a serious marketing would consider applying for a job like this… but what do I know?

@Tyler Craigslist seems to be the worst of them all in my opinion. I read an interesting article today that talked about as a job seeker only 20% of your time should be spent on online job ads. I have to dig it up for you.

@Katie, good thing you did your due diligence before going on to that interview. What time of day is he hiring you for? What?

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