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More Real-World Stories on Getting Hired in PR

Last month I brought you several stories of folks who had unique ways of getting their jobs. Here are even more!

Telling a Story at Your Own Expense

When Brad Hobbs interviewed at Max Borges Agency, a tech PR firm (where he is now Account Director), he surprised the President with his answer to a question about what gadgets Hobbs used daily. Hobbs’ response was “Just my iPhone.” When Borges was confused how someone interested in tech PR could subsist on only one piece of technology, Hobbs dove into his story about how all his other gadgets burned in “a fantastic blaze of glory,”  as they were all in an RV that burned to the ground.

Naturally, Borges wanted to know the full story, and Hobbs told him:

“I went into the full story of how I came about owning a 1978 RV, how I drove it across country with a friend, broke down multiple times, went through 5 car batteries, slept at a gas station, a Cracker Barrel and across the street from a mobile home that was unrelatedly on fire, got 4.9 miles to the gallon, was pulled over in Alabama and accused of smuggling drugs…..and on and on…..just to get it to Florida, fix it up and take it on its inaugural camping trip where it proceeded to light on fire with me and five friends inside.”

Not to worry; Hobbs and his friends were fine, but the RV wasn’t. Borges enjoyed the story so much, he hired Hobbs within days.

Hobbs said what helped him get the job can help anyone: “Don’t be afraid to show some of yourself, of who you really are in an interview.

Being Open to Serendipity

Sometimes despite all the resumes you send out, your perfect job is waiting for you where you least expect it. When Boomer Beam attended his mother’s 25th high school reunion in her stead, he met many of his mother’s classmates. Among them was Elizabeth Nickol, whose family founded All American Clothing.

“The conversation led to an interview, then an internship and eventually a job that I absolutely love. Enjoying a little spontaneity throughout your lifetime can sometimes lead to good opportunities. Keep an eye out for your opportunity. You just never know.”

Beam is now the Director of Marketing and Communications for All American Clothing.

Sharing Your Personal Passions

It’s not always possible to work in a field you’re passionate about, but when your interests align with your job, you stand out to hiring managers.

Kateri Wozny, who has a background in journalism, was looking to break out of the field and move into public relations. She wanted to work for a company that she could identify with on a personal level. She applied with Consortium Media as a PR Specialist, which turned out to be the perfect fit. One of the company’s major clients was a foster service.

“Although I was never a foster child, I was adopted and understood the personal connection that all children deserve a loving family,” Wozny said, “I made sure I emphasized that in my cover letter and my then boss even mentioned in the interview that she was impressed that I could relate to one of their clients and had some ideas for it.”

Her advice to college grads applying for PR jobs is: “make sure you can in some shape or form actually relate to the client/brand and are passionate about it. If you can see yourself having a fun time pitching the brand/client to the press and can bring fresh ideas to the table, you’ll have a shot at getting hired.”

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