If you want to dip your toes in the marketing world, but aren’t ready (or aren’t hireable enough) full-time job, give freelancing a try. Apparently it’s a good time to do so.
Every quarter and year, Elance looks at which industries are hiring freelancers. Looking at last year’s data, marketing grew in leaps and bounds in specific niches:
- Digital marketing
- Social media
- Content writing
- Blog writing
- Web design
- Graphic design
Local Economies No Longer an Issue
One hypothesis on why earnings have increased so drastically (just digital marketing saw a 190% increase year-on-year) is that geography is no longer a barrier to finding good talent. So if an employer runs an office out of Church Point, Louisiana (population 4,575), he can find talent anywhere in the world. That opens up the possibility to finding better talent. What that means for you as that talent is that you aren’t limited to finding a job within commuting distance.
The report showed that Rhode Island, whose unemployment rate is 10.2% showed an 89% increase in earnings for marketing freelancers. So in addition to removing geographic barriers, the freelancing industry is helping alleviate a bit of that unemployment rate to boot!
More Marketing, More Jobs
While a few years ago, companies of every size held back on social media and blogging as part of their marketing strategy, they’re embracing them like crazy now. And that means that they need more bloggers, social media strategists and overall Internet marketing experts. But that doesn’t always mean they want to hire full-time roles. Often this work can be done part-time externally, which saves the company on benefits, salaries and overhead.
If you’re smart about it, you can piece together a decent living through freelancing. Find a few clients who need content marketing, design work or social media execution — all of which tend to be ongoing work — and you’ve got yourself a paycheck!
How to Start Freelancing in Marketing
Step 1: Search for Gigs. If you’ve got some experience in marketing, you can start looking for projects on sites like Elance, as well as Guru.com and others. Beef up your profile as much as possible: add samples of your work to your portfolio so potential clients can see what you’ve done.
These sites let you search categories for projects. Some will be one-time projects, while others may need someone long-term. Make sure you have the skills the project requires, and send a well-crafted application letter, targeting the key points you feel make you qualified. If you’ve worked on similar projects, make sure to say so, as many employers would be more comfortable with someone who has worked in their industry before.
Step 2: Get a Website and Blog. Build a simple website that also highlights your work, outlines your services, and provides contact information. It’s wise to start a blog and write about the areas you want work in. The more you demonstrate your expertise, the easier it is for potential employers to trust in your skills and hire you.
Step 3: Network. Reach out to companies in your area — especially smaller ones that might not have in-house marketing and let them know the services you offer. Also connect with marketing agencies, as often they have more work than they can handle and need extra help.
It may take a while, but you’ll find that once you get a few projects under your belt, you’ll have some experience to back you up and it will because easier to close a new project.
Date: March 28th, 2013 / Author: Lindsay
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