A post by PR columnist, Alison Kenney.
As a free service that lets its users set up an account in just a few seconds, Twitter has made it easy for people to take advantage of its system. Plenty of tweets come from assumed aliases or posers. Why would anyone do this? And what role do fake tweets play in PR?
First, fake tweets can be really entertaining. Many of the fake Twitter aliases dispense pretty hilarious and well-thought out tweets. Everyone from Forbes to Mashable has published a list of the best fake Twitter accounts. They range from crime bosses (there are about a dozen Whitey Bulgers on Twitter and even @Catherine_Greig is tweeting now) to celebrities(@FakeJeter) and from the cast of Star Wars to memes like @FakeAPStyleBook and@shitmydadsays, which seems to have spawned @oldmansearch. Often the entertainment value is in extending the life of a popular news topic, such as the creation of@Bronxzooscobra.
Faux tweets can also help brands engage with audiences in a new way and/or add a new dimension to the brand. For example, the Mad Men TV show characters who tweet in their fictional voices would seem to be a brilliant branding move on behalf of AMC, the show’s creators, and a smart way to extend the brand and keep audiences engaged even when the season is not airing on TV. (The real story is more complicated.)
Another benign reason for skirting total transparency on Twitter is to establish and build authority. For instance, Lindsay’s Twitter handle, @PRjobs, is an easy-to-remember and authoritative name for someone whose job is recruiting PR professionals. Similar to the practice of grabbing up popular web domain names, some Twitter names become sought-after. @Massachusetts isn’t a government agency; it’s the Twitter handle for Trazzler, a travel deal site co-founded by Biz Stone, one of Twitter’s founders.
Twitter is also used strategically to influence audiences or perhaps attack an opponent. This seems to be happening more and more in politics, with opponents creating fake Twitter names to tweet offensive comments about a candidate, as was the case for California State Senator and leading candidate for mayor of San Francisco Leland Yee says the New York Times. In an unusual example of Twitter impersonation, a faux Rahm Emanuel, who presumably sought to entertain when he began tweeting under the handle @MayorEmanuelduring Emanuel’s run for mayor of Chicago, identified himself to the real Rahm Emanuel in exchange for a donation to a local charity.
In typical fashion, campaign managers and PR strategists simultaneously deny involvement with fake Twitter accounts and discount any influence the fake tweets have.
Of course the most infamous fake tweeter so far is @BPGlobalPR, which took advantage of BP’s slow reaction and lack of communication in the wake of the Gulf of Mexico oil spill to generate negative attention for the BP brand. The creator of @BPGlobalPR shares his thoughts with PRSA in this interview.
Twitter doesn’t endorse phweeters (phony tweeters) or parodies but openly accepts their existence and attempts to help its users identify real versus phony accounts by verifying certain accounts and publishing these guidelines.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
A post by PR columnist, Alison Kenney.
If it weren’t for social media would Anthony Weiner still be a congressman?
Indeed, along with the other insights and lessons his fall from office gives us, is the takeaway that social media can be hazardous to your job.
Since the Weiner scandal, social media has featured numerous other workers who have lost their job over social media missteps, including this round-up of 10 people who lost jobs over social media mistakes on Mashable.
Even folks whose job it is to use social media are not immune to the repercussions:
- In March, Scott Bartosiewicz, an employee at New Media Strategies, the social media agency of record for Chrysler, tweeted a derogatory message about Detroit drivers from the official Chrysler Twitter account, costing his agency its relationship with Chrysler
- This month, The Redner Group, a small PR firm led by Jim Redner, was fired by client 2K games after a frustrated Redner tweeted a threat to withhold review copies of the popular game Duke Nukem Forever if reviewers don’t offer more positive reviews.
- Two years ago, while on his way to give a presentation about digital media to FedEx communications employees, Ketchum VP James Andrews tweeted a derogatory comment about travel to Memphis (where FedEx is headquartered). The tweet rankled FedEx employees who called Andrews out and extracted an apology from him. He kept his job.
In all of these cases, employees are exhibiting poor judgment and making poor choices in expressing themselves. Social media is exposing their mistakes to the public and to their employer.
So far the repercussions have been at employers’ discretion and not based on labor law or legal precedent; however, attorneys and civil rights group are sensing opportunity. As Lisa van der Pool reports for the Boston Business Journal, “there’s growing evidence the National Labor Relations Board will step in and protect workers who complain about their working conditions on social media sites.”
In the mean time, if your job is to project and protect a certain brand or company image, please tweet responsibly!
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
A post by PR columnist, Alison Kenney.
Speaking from a PR perspective (not necessarily my political point of view) I’ve found myself struck by Sarah Palin’s media presence this week. In fact, I can’t escape the media attention being paid to Sarah Palin lately. Although she is not officially running for office, does not currently hold public office (or any job) and is not starring in a reality TV show, she is all over the place. She is touring the country by bus, but in actuality I think she is filling a void and the media’s dreaded dead air time before Republican party candidates get serious. As much as they complain about and mock her, the media is following her every move.
Here’s how she gets their attention:
- Relying on the element of surprise – while other attention-seeking candidates share their every move with the media ahead of time, Palin does not. She even goes so far as to trick the media who are following her in order to slip away from them.
- Scorning the media (they’ll cover her anyway) – According to the New York Times, Palin used “her bus as a decoy at the back entrance of a hotel in Pennsylvania so she could slip out a side entrance” and “[used] a Sarah Palin impersonator in Boston and instruct[ed] her to ‘go talk to all these reporters’ on her behalf.” (Take note, Lindsay Lohan and Charlie Sheen.)
- Rather than rely on traditional media, become the media – As Michelle Cottle wrote about Palin in her piece in The New Republic last summer,
“She is a prolific and passionate tweeter. Her Facebook page overflows with thoughts on global events both past (DDay, Reagan’s Brandenburg Gate speech) and present (Israel, border security, the need to drill, baby, drill); Of course, unlike other categories of the rich and famous, political celebs (especially populist firebrands) cannot risk being seen as remote or out of touch. But here’s where Palin’s embrace of new media saves the day. Her perky, quirky tweets and chatty Facebook items make her fans feel as though they have a direct line to her—despite the oft-voiced assumption that Palin (like so many pols) does not write most (if any) of her own Facebook posts. Such is the beauty of social networking: It allows a public figure to avoid direct interaction with the public while promoting the illusion of personal connection and involvement.”
Cottle summarized Palin’s other PR strategies in last year’s article for The New Republic,
“Her byline pops up now and again in the opinion pages (supporting McCain, bashing enviros). She periodically hits the campaign trail with favored candidates. She is a prolific and passionate tweeter. Her Facebook page overflows with … news of upcoming appearances (a rally at the Lincoln Memorial with Glenn Beck, a possible U.K. jaunt to meet Margaret Thatcher); the latest media atrocities committed against her; and her rolling endorsements of “commonsense conservative” candidates who tickle her fancy. And, any day now, filming is scheduled to start on the docu-travelogue series in which Palin will “bring the wonder and majesty of Alaska” to TLC viewers.
- And, of course, avoiding “gotcha” interviews and remainig in control – Palin rarely sits down with non-conservative interviewers. (She seems to have BFF status with Greta Van Susteren of Fox News, with whom she frequently grants interviews.) And, according to Cottle, Palin “eschews mix-’em-up formats pitting her viewpoint against that of a more liberal counterpart.”
I’m not attempting to discount Palin’s own charisma and ambition, and I’m sure there are countless tactics in play that I’m not even aware of, but I find myself wondering if these PR strategies could serve as case studies for the rest of us?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post from PR columnist, Alison Kenney.
At a recent social media seminar I attended the moderator closed the session by asking the panelists what stage their social media programs are in. For answers, he gave the following options: infancy, adolescence and adulthood. The choices suggested that social media programs are meant to grow and evolve.
For instance, if your social media program is in its infancy, this could mean that you’ve begun building it and are working to attract followers and “likes.” You may have built a Facebook page, developed a blog, started a YouTube channel, used Slideshare to share presentations, claimed a Twitter ID name or started a group on LinkedIn and started curating your followers. If you’ve done this and are wondering “what’s next?” Lee Odden offers some food for thought in his blog post “Five Ways to Electrify Your Social Network.”
The adolescent social media program is one that isn’t afraid to experiment and take risks, probably because it has developed a sense of what it takes to keep an audience engaged, established savvy listening techniques and makes use of advanced measuring tools. Sometimes this is also the stage where social media experiments are abandoned.
Adult social media programs have the wisdom and experience gained from a period of experimenting and can look at the program in terms of its business value to the organization. Social media programs in adulthood are mature enough to understand that trying too hard to shape social media doesn’t work; it’s most important to be authentic. Organizations experienced with social media also use it at multiple points in the organization to enhance sales, HR, customer service and other functions beyond marketing.
Valerie Maltoni, who blogs at ConversationAgent, wrote awhile ago about the lifecycle of a social media program and described the types of actions that resulted in higher and lower levels of buzz and engagement. Maltoni’s post is interesting because it infers that the effort you put into your social media program is not constant and ongoing but rather waxes and wanes over time.
Hmm…I wonder what retirement will look like?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by PR columnist, Alison Kenney.
This weekend I cleaned out my office. Or should I say, “this weekend I threw out my office”? Because by “cleaning” I mean that I weeded out tons of old paper files and re-filed them in my recycling bin and shredder. The whole process made me wonder if it’s possible for P.R. people to work in a paperless office.
Here’s what else I learned:
When it comes down to it, there’s very little that can’t be filed electronically. With this in mind, I filled five recycling bins with old paper documents.
What can’t be stored electronically? My notebooks, for one. I take notes the old-fashioned way and write them out (vs. typing) in school notebooks. I tossed about a dozen old notebooks (some went back almost a decade), but keep any that relate to a current client. Looking back at the ideas I had and the notes I took is helpful in understanding the evolution of a P.R. program and planning for the future.
Sometimes I keep things out of nostalgia. Like other mementos, the paper documents I keep remind me of work I did. For no other reason, I’ve kept documents pertaining to work I was really proud of and other documents that help me associate with people or a client that I want to stay connected to.
I also keep paper versions of things I’ve received in non-electronic format, like receipts, interesting brochures or important snail mail letters. I have a good scanner, but it seems easier to just drop the receipts into a file folder or to call attention to a special event by putting its documents in their own, carefully-labeled place.
I also learned that the term ‘paperless office’ was a publicist’s slogan, intended to describe the “office of the future.” It started as far back as 1964; an early prediction of the paperless office was made in a Business Week article in 1975. (Thanks Wikipedia!)
Now it’s time to make sure my digital files are in order…and backed up!
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by PR columnist, Alison Kenney.
As a P.R. pro you know the challenge of writing a successful email pitch that stands out and convinces its recipient to take action. The last thing you want is for your email to be ignored or labeled spam.
I’ve come up with 7 questions P.R. pros should ask themselves before hitting the send button on their next email pitch:
- Is this a job for PR? Sometimes P.R. is tasked with something – say, launching a new company — that requires involvement from many other departments. In these cases it’s important to consider what advertising and other marketing efforts are being done to support the P.R. effort as it can affect the angle and tone of your pitch and provide you with perspective to make the right “ask” in your pitch.
- Is email the best way to tell this story? The answer could be “yes” if you have a reasonable number of targets. Surveys of reporters have found that the media prefers email as the #1 way to communicate with P.R. but they are also sticklers for email that’s “on target.” Do you have the resources to draft well-researched, personalized email pitches to a wide number of media targets?If the answer to #2 is “no,” then is there a better way to “go wide” with this story? Alternatives to sending individual emails could be putting your story in press release form and using a wire service or using social media tools to tell your story.
- Do I need to create a relationship with the media to tell this story? The truth is that not every reporter wants a relationship – sometimes they just want to get that product snapshot for their spring column and be done with it. So…No, you don’t have to “build relationships” or know everything about a writer or follow them on social media before sending them an email pitch. Notice, however, I didn’t say that you get a pass on researching the media and targeting your pitch to the right audience. Especially if your story isn’t a no-brainer or if your client doesn’t have any brand recognition, then, yes, you really need to put in the effort to research and find an angle to tell and sell your story.
- How comfortable am I with the accuracy of my media list? How well do you know the contacts on your list – when was the last time you read their work? Did you research the names yourself? If you bought the list or built it from a database, did you verify the names, contact information and beats? Yes, this is time-consuming work, but it is critical to the success of your pitch.
- Will the recipient recognize me? Of course, sending email pitches “cold” can be tougher than reaching out to people who already know you or who are expecting to hear from you. Some P.R. pros publish an opt-in newsletter in which they provide insider tips, introduce relevant sources and plant seeds for stories to recipients interested in a specific industry. Others bring in partners with specific industry experience if they’re lacking it themselves.
- Will the recipient think this is spam? You’re not a mind-reader and can’t foresee every reaction but you can proof-read your pitch before sending it to gauge whether it’s personalized and relevant. You can also do small tests to see which messages resonate with particular audiences and create different versions of the pitch that highlight different key messages.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by PR columnist, Alison Kenney.
What is going on? When did P.R. start meaning “please refrain”?
I mean, I’m used to hearing grouchy editors rag on P.R. tactics during their keynote speeches. I smile politely and wait to hear their advice on how best to pitch them if I really want to get coverage for my clients.
But what used to be a low background din has become a maelstrom of ill-will towards the P.R. profession.
The latest influential personality to rant against P.R. people is Forrester’s Josh Bernoff, whose biggest beef is the unsolicited emails he receives
Yes, Bernoff could ignore or delete those emails, but most likely he’s bothered by their persistence and is trying to do something about it. Apparently, just unsubscribing doesn’t always cut it, and sometimes there is no unsubscribe feature (such as on a press release). Which led me to wonder how P.R. firms get around the CAN-SPAM act? (Bernoff counters via Twitter that “It’s not clear that PR emails are covered by FTC. Plus, their CAN SPAM enforcement is weak. This is an ethical issue, not legal.”)
It also led me to wonder why unsolicited email is so offensive from P.R. people. I receive hundreds of unsolicited emails too — from sales people at a range of different firms. But I don’t post rants on each individual sender the way these folks do:
So what do we do? Many folks chastise their comrades and take the “hey, we’re better than that” attitude. Some use it as a chance to kiss up to the cranky reporters with a “thanks for pointing that out.” PRSA tries to stay above the fray; it’s response to Josh Bernoff’s post “sounds like it was written by a P.R. professional” according to Bernoff (via Twitter).
What do you think? Is P.R. in need of some good P.R. for itself? If so, how is P.R. doing well and what are we doing right? Let’s start that conversation for a change.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
Post by PR columnist, Alison Kenney
Last month the Council of Public Relations Firms reported results of its fourth quarter member survey in which 80 percent of firms reported 2010 revenues that exceeded 2009 numbers and two-thirds of firms reported double-digit revenue growth in 2010. Nearly 60 percent of respondents expected PR budgets to be higher in 2011.
In addition to that report, here are six signs that PR agency business is improving:
New business channels are delivering
According to the Council of PR Firms, “New business pipelines seem to be opening wider. A full 56.4% of firms reported that new business prospects were stronger than a year ago, with the vast majority firms (76.4%) citing social media as one of the strongest expected growth areas. Other areas where firms were expecting the most new business growth included consumer marketing (listed by 58.2% of firms), issues and crisis management (30.9%), and corporate communication (27.3%).”
More agencies are looking for senior talent
In times of uncertainty PR agencies are not likely to bring on senior talent. During the lowest points of the recession there were mostly entry-level and intern (some non-paid positions) available, but hiring has rebounded and the interest in mid- and senior-level talent is an indicator that agencies are optimistic again.
PR is an asset in today’s trust-deficit world
Corporate reputation can change rapidly and businesses appreciate and turn to trusted counselors. Says Ad Age, “following several major PR cries last year — think BP oil spill and J&J recall — marketers are all too aware of the need for communications professionals and their agencies.” Experienced agencies can help with reputation management and also help navigate the new rules of communication which require more transparency and more rapid communications, include multiple stakeholders and more government involvement and require mapping a course through a more disperse media landscape.
The technology industry continues to thrive
The technology industry did not suffer nearly as much as it did in the last recession in 2001. In fact, internal marketing budgets at tech firms are growing. Forrester Research reports that “marketing agencies and services firms stand to be the big winners as tech marketers plan significant increases in external agency spend in 2011. As technology marketing budgets grow an overall 8% in 2011, use of external agencies is also set to grow by 40% or more in some areas. External services firms should prepare to capitalize on this additional demand for their services.”
Growth in response to market demand
A recession can be a great time to shop if you have the funds, and many agencies saw it as an opportunity to grab market-share through acquisition. There was a flurry of acquisition activity in the third quarter. In addition a number of smaller, individualized firms are popping up, indicating the market is demanding more, rather than less, PR.
Evolution of media creates opportunities for clients
The shrinkage of authority media creates opportunities for clients to serve as publishers. PR agencies are working to convince clients of the possibilities that exist online – for promoting discussion and delivering content – and that web sites can and should go beyond being just media kits. Traditionally this role was handled by digital agencies but more and more PR practitioners are getting in the game. According to Ad Age, “As social and two-way conversation-themed strategies advance, the role of the PR industry will continue to grow within the marketing mix. According to many within the industry, this past year saw many marketers realize the conversation game lies directly in the wheelhouse of the PR industry. Digital revenue, which drove a huge number of bottom lines into the black for PR shops, will continue to do so in 2011.”
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
Post by PR columnist, Alison Kenney
More than ever before, PR is being chartered with generating our own content and not just shaping media content. As Fleishman-Hillard SVP Brad Mays says, “You are the Media.” This emphasis on content has created a need for more content generators, and in some cases, the hiring of “corporate reporters.”
I asked Lindsay if this was indeed a hot trend. She says that although her firm hasn’t received searches that are specifically for corporate reporters, she has heard of many PR departments that are hiring writers and many of the communications directors searches she has going on are very focused on finding someone with strong content creation skills. HooJobs has had several content focused positions recently, including a content manager position.
Writing has always been a big part of the PR role and reporters have long been scaling the wall and joining the PR ranks. But I’m not talking about bringing journalistic skill sets to the PR field…I’m curious about whether the notion of hiring your own corporate reporter will take off.
I’ve found several interesting examples:
- Last Spring, Eloqua hired Jesse Noyes, a former reporter for the Boston Herald and Boston Business Journal, as a corporate reporter. Eloqua intends Noyes to create content that will inform, educate and entertain those in Eloqua’s market.
- The LA Kings made Rich Hammond, who has covered the Kings for the past decade and previously wrote for the Los Angeles Daily News, its in-house reporter, in order to, in his words, provide “better, more comprehensive Kings coverage than ever before.”
- In 2008, Miller Brewing Co. hired a corporate reporter, James Arndorfer, to write Brew Blog, which was intended to be less of a corporate blog and more of a news-oriented source of fresh content. Brew Blog shut down less than six months later, but not until Arndorfer famously (well, famously in the sense that it was reported in the Wall Street Journal) broke the news that Anheuser Busch would be announcing a new brew – before A-B or the trade press had a chance to report the story.
- Cisco retains an A-List stable of freelance writers, including Bill Bulkely, Elizabeth Corcoran, Jason Deign, John Dodge and Marc Gunther, to write and report for its news@cisco page.
- In addition to the value that journalists bring to the PR department, there are all sorts of implications and opportunities for missteps when hiring a corporate reporter. Exhibit A: Chevron hired a reporter to tell its side of a story on rain forest contamination and pre-empt an expose on 60 Minutes.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by guest columnist, Alison Kenney.
Are you inspired at work? Is your current job the perfect job for you? If not, how do you decide what to do next? Are you a good judge of your own strengths? Recently I was reading an interview the New York Times did with Kathy Savitt, CEO of Lockerz, when it hit me…the same tough questions Kathy uses to grill job candidates during interviews can be turned around and used by the candidates to help identify the perfect job or qualities to look for in a new job.
Adam Bryant, who writes The New York Times “Corner Office” column asked Kathy Savitt what questions she asks in a job interview. Here are some of her examples:
Q: “What did you love most about the work you just finished doing?”
I imagine Kathy asks candidates this to get a sense of where their commitments lie. I think it’s a good way to prioritize career goals and help focus a job search. For instance, if you loved writing in your last PR job but loathed pitching media, perhaps you’ll find inspiration as a speech writer, copy writer or freelance writer.
Q: “If you could take 100 percent of your abilities and create a job description, what would it look like?”
You can learn a lot about people or about yourself with this question. It’s a way to turn the tables – rather than squeezing the candidate’s experiences and qualifications into a pre-existing job description, you can find out what someone is really like as a person. Listening to which qualities are mentioned first or highlighted more than others is also telling. It can also be a wake-up call to job seekers whose skills may be outdated or irrelevant to the positions they’re interviewing for.
Q: “Who’s been the best manager you’ve ever had? Who’s been the worst?”
The intention isn’t to name names here, but rather to focus on the qualities that were most, or least, appreciated in a manager. Presumably this will also tell you what type of environment the job candidate is most suited for. For instance, if your favorite manager was someone who gave you a lot of room to make your own decisions, to speak out publicly or to represent the business, you are probably not a fit for more structured environments with multiple managerial layers.
Q: “If everyone here was a CEO and I was to make you the CEO of something, what would it be?”
Kathy says she asks that because she likes to get a sense of the candidate’s passions and what they want to “own” in a new job. This is the ultimate segway into thinking about how you can invent or reinvent yourself, i.e. what do you want to be known for?
Q: “Who’s your wackiest friend?”
This is another question designed to find out what someone is really like. It can also be a good way to see what type of office culture is the best fit for you. Do you have a lot of different types of friends (which could mean you get along with a variety of different people or are very outgoing)? Once you start thinking about which friends are the wackiest, you’ll also start to think about what kind of influence these friends have on you or how their behavior affects you.
Of course, there is no shortage of interview techniques and personality quizzes that can help job seekers find their way along the career path. Back in 2008, USA Today wrote about the turn interview questions are taking (toward crazy). And U.S. News & World Report recently wrote about how to respond if you’re asked a “crazy” interview question.
What was the best interview question you were ever asked?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This blog is to share my recruiting experiences and discuss thoughts on the job market, PR industry and technology.
Alison Kenney is an independent PR practitioner with more than 15 years of PR consulting experience.
