This is a guest post by Alison Kenney.
Working a part-time schedule is attractive for many reasons and PR is an industry that lends itself to flexible schedules. Or is it?
On the plus side:
Part-time can equate to freelance status in PR which can be more lucrative than salaried work – although non-salaried workers don’t receive benefits through their employer, they typically charge an hourly rate or project fee that equates to more money per hour than what their salaried counterparts earn. See my previous blog and the reader comments about tips for solo PR practitioners if you’re curious about how to make a freelance career work.
Working part-time can be a good way for older workers to ease out of demanding schedules and prepare for retirement — staying employed, even part-time, enables older workers to continue to accumulate savings (through income and employer contributions) and to postpone paying retirement expenses (like contributions to health insurance). A recent report from the Employment Benefit Research Institute says that part-time employment is a growing trend among older workers.
Some parts of PR work can be done anytime, anywhere – non-urgent PR work, such as building a media list or editorial calendar or writing executive bios or materials for a web site, don’t necessarily need to get done during certain hours of the day.
Technology makes it easy to stay connected and accessible – as long as you have access to the internet and a phone you can probably accomplish 90 percent of the PR work you need to do. Skype and other video conferencing tools have made it even easier and more acceptable for people to work remotely. Why is this important? First, more people working remotely blurs the lines around work schedules which makes working part-time more acceptable, i.e. it becomes lumped in with other flexible work arrangements. Second, it’s often assumed that if you work a part-time schedule you’ll be able to check in after-hours and be accessible if something urgent comes up and technology makes this possible.
On the negative side:
The opportunistic nature of PR makes it hard to predict that your job can be accomplished during a set time of day – many PR duties are deadline driven or arise suddenly – such as responding to a competitor’s news, handling communication during a crisis and responding to a reporter who is on deadline – and therefore require PR staff who are available around the clock, or at least during traditional office hours.
PR is a service-driven practice – PR is often perceived as a service business. If you work at an agency, you service external clients. Even if you work in-house you are servicing other functions of the company, such as supporting the sales team, collaborating with HR and furthering the executive management team’s agenda. Depending on their needs and expectations for your services, these clients may not want to accommodate your part-time schedule.
It can be difficult to land a part-time position – As Lindsay can attest, most career positions are not recruiting part-time candidates. I would hazard a guess that many part-time PR employees negotiated their hours after working full-time for that employer and building up a positive track record. That’s not to say that part-time jobs don’t exist or aren’t advertised – but they are outnumbered by full-time opportunities.
What do you think? Is PR the right field for workers who want part-time hours?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. Learn more about Alison Kenney.
This is a guest post by Alison Kenney.
I’ve heard Foursquare referred to as the hottest new marketing tool. But personally, I’m not a huge fan. In fact, according to this Fast Company article, I’m in the apathy stage. I just don’t feel the need to compete for badges and mayorships — and not enough contacts in my personal network use it to make it a useful communication tool. However, I am intrigued by its marketing and PR potential.
Here’s why Foursquare matters to marketers:
Your audience is game. This CNN story on Foursquare creator Dennis Crowley illustrates the appeal of Foursquare to a certain type of consumer — someone such as Crowley — who enjoys playing virtual contests, or someone who loves the challenge of new e-games. Foursquare can be a new way to connect with your target audience or even a way to reach a new audience.
Foursquare can reinforce your brand loyalty. Retailers like Starbucks and Dominos (in the UK) are testing Foursquare as a way to identify enthusiastic customers by rewarding them with coupons and discounts based on the number of times they “check in” using Foursquare.
Mobile and geo-location technologies are the future. According to Yankee Group president and author of the book, “Anywhere: How Global Connectivity Is Revolutionizing the Way We Do Business.’’ Emily Nagle Green says that Google’s decision to put mobile first in their business is a telling indicator. Yahoo! also seems to be throwing its hat into the geo-location ring with its recent purchase of Kropol. A recent report from Juniperstates that all mobile location-based services may contribute a total revenue of $12.7 billion by 2014.
Location-based services are a natural fit for tourism and travel related brands. More than ever people are turning to the Web to plan their travel itineraries, find recommendations and map their trips. Foursquare can be a fun way to engage travelers and tourists during the process. The city of Chicago’s tourism office is encouraging people to recreate a scene from the movie Ferris Bueller’s Day Off using Foursquare. The state of Pennsylvania is leveraging social media to promote tourism too and has created special Foursquare badges just for Pennsylvania sites and uses Foursquare to provide tips for visiting Pennsylvania destinations.
Content generators now have another medium to reach their audience. The NY Times has aggregated its content for a new free iPhone app for visitors to Manhattan and Brooklyn and also offers integration with Foursquare for convenient check ins, i.e. convenient links to NY Times content.
Event marketers use Foursquare to drive participation. In addition to allowing users to know who is nearby or attending the same event, Foursquare can help event marketers increase participation. Last week fashion designer Cynthia Rowley launched the Cynthia Rowley Bridesmaids collection with the help of Foursquare and gave attendees at its launch unveiling a special gift if they checked in on Foursquare. (Visitors who check in at the store Lovely Bride during the week after the launch also receive 15% off their bridesmaid dress order.)
Whether Foursquare is here to stay, or not, smart marketers and PR pros are considering location-based social media as part of their integrated marketing plan. Are you?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. Learn more about Alison Kenney.
This is a post from PR columnist, Alison Kenney.
As a solo PR pro, I love any technology or technique that makes my work easier or more affordable. Those that make life both easier and affordable really take the prize!
Following are a few examples of services that are free and also leverage social media to help PR pros collaborate to make their work easier and more effective. Each of these examples replaces or competes with a service that either a) previously cost an arm and a leg or b) was something that every PR team did individually and then staunchly guarded.
Help a Reporter Out (HARO) – Founded in 2008 by serial entrepreneur Peter Shankman as a Facebook Groups page, HARO is one of the fastest-growing social media services in North America.
HARO enables journalists to connect with the right source and grants everyone – from home-based entrepreneurs to large businesses – access to reporters who may write about them. It’s comparable to PRNewswire’s Profnet but can be subscribed to for free versus Profnet’s $3,500 price tag.
PitchWithMe: a new concept from PR pro Heather Whaling that helps PR folks collaborate on pitches to discover potential resources and offer journalists more multiple resources. As Heather says on the PitchWithMe site, “within agencies, this kind of packaged pitching is already taking place; however, freelancers, boutique agencies and small businesses don’t always have these kinds of resources available. Until now.” Thanks Heather!
BloggerLinkUp: kind of like a HARO or Profnet for bloggers and those trying to reach bloggers, BloggerLinkUp was formed by Cathy Stucker as a free resource (via email subscription) for bloggers who are looking for expert sources, products to review or guest posts and for PR reps who have products they’d like reviewed or guest blog posts they’d like to see published. In addition to providing tactical solutions, what I think is so great about these services is that they are also shifting the emphasis in our daily PR jobs from process to content. Now that we all have access to reporters’s queries, bloggers requests and other PR reps to collaborate with, we can focus on creative strategies and hopefully improve the PR services we offer.
What do you think? What free collaborative social media tools do you recommend?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. Learn more about Alison Kenney.
This is a post from guest columnist Alison Kenney.
Writing is an essential skill in a PR career. Writing under pressure is an essential-er skill.
PR people do more writing each day than they may realize — from the expected stuff, like press releases, contributed articles, bios, speaker proposals, award submissions, case studies and pitch letters to other forms of communication like blog responses and emails offering client counsel. Then there′s the way we represent ourselves with social media — the profile updates and community contributions or perhaps the blog posts we write. While it′s important that all of these written communications be sharp, smart and clear, many are done on the fly or with an expected tight turnaround.
From my experience, here are a few tips for writing well under pressure:
- Get rid of distractions — close down a few Windows on your screen, close the door to your office or settle into someone else′s office or a conference room. Tune out the buzz around you so that you can focus on getting the job done.
- Just do it — stuck on finding the perfect opening or headline? Sometimes it′s best to just start writing and get the juices flowing, then go back to edit later. One of my supervisors once told me that the key to writing in PR is to think about the news you are trying to communicate and imagine two old men sitting on a bench communicating it for you; the point was that if you could imagine their conversation you would have your headline, your sub-headline and your supporting arguments.
- Break it down — if the idea of writing an entire piece right now is overwhelming, create smaller, more do-able "homework" assignments. When I′m really stuck and not motivated to write something that really needs to get done, I set a schedule for myself. For instance, I′ll tell my lazy self that I must write for the next 30 minutes and then reward myself with another, more desirable activity.
- Start with the easy stuff —maybe thinking of a fresh way to write the CEO′s quote in a press release eludes you, but you can easily write the fact-filled introductory paragraph and company boilerplate paragraphs. Doing so makes it look like you′ve written more than you have and could be the inspiration you need.
- Imagine what the reader will think — every piece of communication you write has an intended audience. Put yourself in their shoes for a second and think about what they want to know, what their first question will be upon reading your headline or opening line or what their reaction will be to your news.
- Take a break — this kind of flies in the face of my first few tips where I suggest just focusing on the matter at hand, but honestly some of my best ideas come when I switch gears for a short time and get up from my desk to do something different.
- Keep a diary — a lot of writing experts recommend this because it gets you in the habit of writing, gets the ideas to appear on paper and is a fabulous way to get a sense of your writing style.
- Read — I recall a saying that good writers are good readers, probably because reading a variety of materials will expand your vocabulary, open you to new ideas and keep you current.
What are your tips for writing under pressure?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston′s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. Learn more her here.
Giving and receiving can both be pretty good!
Many of us in PR work, or have worked, pro bono, which is an abbreviated form of the Latin term pro bono publico that means "for the public good." (When I looked up that definition, I also learned that the American Bar Association recommends that lawyers in the United States contribute at least fifty hours of pro bono service per year.) While not mandatory in PR, pro bono work presents terrific career opportunities.
There are a lot of reasons to take on a pro bono PR assignment, such as:
- Supporting a pet cause
- Gaining professional experience
- Balancing other work assignments and/or enjoying a change of pace
- Networking and making connections
- Exploring a new field
- Giving back
It sounds pretty rosy and pro bono projects certainly can be. But I′ve also talked to folks on the receiving end and heard about "good intentions gone wrong" or, if not completely wrong, just not ideal. Consider the non-profit whose board member included the head of a national PR firm. His agency provided PR counsel pro bono to the non-profit and its internal team on an ongoing basis. That meant that the pro bono team varied according to agency member availability and the agency applied many of its standard PR campaign practices even when they weren′t the best fit for the non-profit′s target audience. The pro bono recipients are grateful for the PR work they receive but ideally would have liked to have more of a say in the efforts and tactics. At other times, pro bono PR relationships don′t work because the non-profit can′t support the donor — it may not have any internal staff or resources to keep momentum going. And, in a frustrating example for both sides, sometimes the pro bono assignment goes south because of a lack of clear expectations.
I don′t think these examples are the norm, however; I only mention them to illustrate the importance of having a clear understanding of project scope when you take on a pro bono PR project. Spend time understanding what type of PR assignment is needed, what the timeframe will be, who the supporting players are (and whether training them could be the most beneficial contribution you make) and what type of outcome is expected. Careful planning and good communication in the beginning will make your pro bono PR experience a positive one.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston′s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. Learn more her here.
This is a guest post by Nikki Ruth
Did you know?
Audrey Hepburn wanted to become a ballerina. She was considered too tall and was advised not to continue.
Tom Cruise joined a seminary to become a priest. He was also a paperboy for the Louisville Courier-Journal.
Before Cameron Diaz made her acting debut in The Mask she toured the world as a model.Walt
Disney drove an ambulance for the Red Cross during World War I.
Johnny Depp worked as an over-the-phone pen salesman before he became an actor.
Celebrity careers rarely happen overnight and chances are your first job will not be your dream job, but one of many as you work your way to the top. It is possible to get your dream job. Here′s how.
1. Learn about yourself
Take time to do a self-assessment of your values and how you like to work. What′s most important to you? What do you want out of life and how do you want to be remembered? Then get specific. If you say you′re a good communicator, do you like talking informally to small groups of people or do you like making formal presentations? Now brainstorm around these findings and think about the different roles or activities you can use these skills in.
2. Do your research
Once you know the kind of career you′re looking for, start talking to people who have jobs in the industry you′re considering and find out what it′s really like. Ask them what they love and hate about their job. You might find that after these conversations, more careers will be crossed off your list and others might emerge.
3. Find a mentor
Find a mentor who has already succeeded at what you want to do and ask them how they achieved their dream job. A strong relationship with a mentor who is higher up in your company can open a lot of doors for you. You′ll learn a lot about the company and about the jobs you might want to get in the future. You'll also have an ally who will be willing recommend you when you do decide to apply for a new opportunity.
4. Create an action plan
An action plan should contain S.M.A.R.T. (Specific, measurable, achievable, realistic and time framed) objectives and actions and resources. Plot a path between your current position and the dream. This might involve some training or you might need to get out of what you′re doing so that you can work in a job that is more connected with your dream? If you keep getting rejected from your dream job, you are not ready yet and might need to take a "˜stepping stone′ job before you can move onto the next level.
5. Speak to a career coach
Seek the sound advice of a career professional to help you get closer to landing the job of your dreams. Career coaches can help you plan a change of direction, get your career off the ground with job hunting tactics, identify your career options, provide recommendations for your career development and might have an "˜in′ that helps you through the door!
I hope you found my tips useful.
Guest post by Nikki Ruth, CV Writer and founder of My CV and Me. Nikki provides cv writing and career skills workshops services. Follow her on Twitter @mycvandme
I work in PR and my family has no idea what I do.
I′ve heard my parents accurately describe the company or clients I work for but they have a hard time articulating what I actually do for these organizations.
I used to joke about this when I started my career. I was working for a high-tech PR agency and the trade jargon was difficult for even those in the know to follow. It cracked me up to imagine my mom telling her friends that her daughter "announced the beta of version 8.0 of a front office software platform. She′s drafting the briefing books now for some desk-side media one-on-ones"¦"
The problem is that I can′t explain what I do either! Fortunately I′m not alone. Nearly 2,500 folks have proclaimed on Facebook that explaining what we do is tough for us PR people.
I can′t tell you how many holiday gatherings I′ve been to where different relatives have asked me if I′m still writing for the paper. (I did have a college internship at a newspaper nearly 20 years ago.) More often than not, I just say yes.
My elementary school aged kids are genuinely interested in learning what I do, and I′ve taken pains to explain my job accurately to them. The jury is still out on how successful my explanations are, though. I overheard my daughter′s friend say that her mom drew the picture in a particular magazine (the friend′s mother works for an ad agency) and my daughter replied that her mom knew the person who made the magazine. Our conversations are similar to the one David Moye had with his daughter when she asked "Daddy what′s PR?" although they sometimes take a hysterical turn after we discuss how manipulative the media can be.
Usually I adapt my job description based on how interested the person I′m talking to seems to be and the types of questions they′re asking. I don′t think I′ve ever described my job the same way. When asked what I do for a living sometimes I talk about the purpose of my job, e.g. shaping a brand, influencing demand, generating leads, and sometimes I talk about the actual activities I did that day, e.g. writing a press release, calling the media, tweeting. Of course, everyone tries to understand my work in terms they can relate to and sometimes the conversations end with "so could you help my Uncle Rick with PR for his auto body shop?"
I′m still looking for some new answers to give my mom. How do you describe your work in PR?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston′s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. Learn more her here.
This is a post by Alison Kenney.
Career advisors will tell you about the value of creating a niche for yourself: it helps position you as an expert and helps you avoid being all things to all people or spreading yourself too thin. This maxim applies whether you′re in corporate PR, work as an independent consultant or are part of a department within an agency. But what if you don′t like the niche you′re currently in? Consider these seven steps if you′re thinking about breaking into a new niche:
Step #1: Articulate your reasons
Find other PR pros who work in the field you want to be in and shadow them or ask them about their work. Understanding the field′s requirements, the schedule and how payment and rewards work will ensure there are no surprises later. It will also help you visualize yourself doing the work and reassure you that it′s what you want to do. Being able to explain why you want to switch gears is important as it will help you convince others to take a chance on you even though you don′t yet have the experience. Before he became a top CNBC reporter Darren Rovell explored career opportunities in sports journalism. His journey included looking at where most sports journalists focused their efforts, getting advice on market opportunities from veterans and doing extensive research on the field (see step #7 below).
Step #2: Ask for help
Identify a few mentors who work in the niche you′re targeting and offer to take them out for coffee or lunch in exchange for advice on breaking into the niche.
Step #3: Look for pro bono opportunities
Pro bono projects, i.e. those done without pay, can help you get your feet wet, make some connections and build up your resume/credentials.
Step #4: Look the part
Your transition will go more smoothly if you look the part. Use your business cards, web site, blog and tweets to let people know you are focusing on a particular niche.
Step #5: Focus on what you can do
Just because you′re new to a niche, doesn′t necessarily mean you′re not qualified. Highlight the experience you have that is transferable. In other words focus on what you can do not what you′ve done. This WSJ installment of The Resume Doctor offers advice on what to emphasize in a career shifter resume.
Step #6: Network
Networking is good advice for all job seekers, but if you′re exploring a new field or niche look for groups, sub-groups or special interest groups (SIGS) that specialize in your chosen niche. Kristie Aylett, APR, a PR consultant in Mississippi (@krisTK) says, "Two resources I've found helpful: Linkedin for Q&A and Group Discussions and PRSA's Business Case for PR award summaries."
Step #7: Become a student
PR pros with niche experience are viewed as experts because they′ve built up experience and made important connections in that field. Emulate their knowledge by investing time in industry research: read relevant trade publications, subscribe to blogs and newsfeeds and look for classes that can help you get up to speed. Recently, the #solopr chat on Twitter covered this topic and shared this advice:
@shonali: I think like anything else, you have to educate yourself. Research, listen, watch, get to know people in that area.
@krisTK: Set up Alerts, RSS feeds for new industry. Identify the players, issues.
@luannsaid: I find bloggers to be the most insightfully passionate players in any industry. Follow key ones & you'll learn the issues fast.
(More excellent advice from the #solopr Twitter chat can be found here.)
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston′s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. Learn more her here.
This is a guest post by Alison Kenney.
The buzz around Apple's launch of the iPad last week was deafening. It eclipsed Toyota's recall announcement, Holocaust Remembrance Day and the President's State of the Union address (but was probably greeted happily by corporations with bad news to announce that day, e.g. Verizon's layoff of 13,000 employees).
So one might think that Apple's PR team is exceptional and that they pulled an amazing campaign together full of extremely innovative tactics. Although I surely won't be arguing that Apple doesn't have some of the best PR pros around, if you look closely at the way they roll out new product news, you'll see that rather than pushing the envelope they are more likely to promote tried-and-true best practices:
Earn your audience: Apple'siPad launch worked (in PR terms, i.e. buzz, messages communicated, brand remained strong) because the company was building upon the successes of its previous product rollouts. Dating back to the Mac and as recently as the iPod and iPhone, Apple has earned audience recognition as an amazing product company.
Big brands must exercise control or risk missteps: We've seen this with Domino's Pizza and recently with Tiger Woods. As Joe Ciarallo writes for MediaBistro, "For all the talk how important it is for companies to be more open and transparent in this new media world we live in, Apple is one of the most secretive companies, especially when it comes to PR and marketing, yet it is also one of the most loved brands." The controlled campaign included an exclusive news scoop to a top-tier media outlet, the Wall Street Journal, which generated an incredible amount of viral buzz and was followed by a formal announcement event the next day.
How did Apple pull this off?: There is speculation that the exclusive was actually a controlled leak. Whether it was or wasn't, Apple's launch was a success because it relied on these best practices:
The best spokesperon ever: just try to name another business executive who is as universally recognized in such a positive way as Steve Jobs. You can't The aura and mystique that Jobs has developed lends itself to the sleek design and supernatural status of Apple's products too. Jobs is Apple.
Lead with PR, not advertising — Apple′s campaigns never mention beta cycles, prototypes or "vaporware." Their announcements include real news — "˜here′s the product, here′s Steve Jobs using it, here′s how/when you can buy it and how much it will cost.′
Give people something to talk about — not all of the feedback and early reviews of the iPad were positive, but there sure was a lot of it. The New York Times tracked Twitter traffic related to the iPad and reported a high of 2,200 tweets/minute. From controversy over the name, which some said reminded them of feminine hygiene products and which Fujitsu claimed it owned, to whether this marked a departure from AT&T's exclusive relationship with Apple and even whether the iPad would be around long before it was overtaken with Apple′s next revolutionary device.
This is a guest post by Alison Kenney.
Tens of thousands of journalists, reporters and editors lost their jobs in 2009 — what does that mean for PR?
According to a September 2009 report from Unity, the news industry has shed almost 36,000 jobs since Sept. 15, 2008, and more than 46,000 positions since Jan. 1 of that year, with U.S. journalists losing jobs at three times rate of most workers.
One of the obvious implications of this shrinking media landscape is that there are fewer places and people for PR professionals to pitch, prompting some forecasters to herald a sea change in the PR profession. In other words, PR will cease to be a "media relations mill" says Doug Haslam who writes in his blog that:
Public relations agencies have actually made progress in scaling down the mass-spamming of media targets, at least in my experience (that′s not the same as saying it′s gone, of course). However, the reliance on media relations as the backbone of PR agency work seems to be getting its oxygen only from client demands to be in this or that publication. When clients deprive us of that oxygen, we will be freer (or forced) to pitch our talents in other areas: strategy, social media, content creation and other more creative, effective pursuits. I can say from experience that clients are already clamoring for more strategic counsel vs. more of the same ol′ media relations. That′s a great, early sign of what may come.
While some people lament the "old" way of doing things, most reporters who still have their jobs will tell you that they are working in a new environment with deadlines, formats and competition that didn′t exist a few years ago.
Waggener Edstrom′s digital consulting director, Tac Anderson, recently blogged about the pressure on reporters to compete with bloggers, which can result in "reporters writing re-tweetable headlines which are sometimes misleading or stories being written with unchecked facts and inaccuracies." Anderson says:
The big tech blogs like TechCrunch regularly race to market with sketchy information with an inflammatory headline knowing that Mashable, NextWeb, ReadWriteWeb, GigaOm, etc will all run follow on posts with even less facts. This results in the 1st article racing up Techmeme, Tweetmeme, trending topics, Digg etc and massive link juice and traffic. We′ve even started to see traditional media take similar "Digg bait" approaches and as their revenue and staff get even thinner you will see more of it.
A recent L.A. Times story points out that it′s not just full-time media staff positions that are suffering: freelance writers are being compensated at obscenely low rates which is pushing a shift toward shorter articles with lighter fare. This trend can work both ways for PR professionals — sure, there are fewer opportunities to pitch your story, and it′s more difficult to track down freelance writers and stay on top of their current projects, but it′s also an opportunity for PR pros with strong writing skills to place bylined articles and contributed content.
However, Chuck Tanowitz at Fresh Ground Communications cautions us to remember the standards and editorial ethics we admire in old-school journalism as journalism becomes a state of mind and everyone is empowered to communicate.
The massive job losses also mean that tens of thousands of journalists, reporters and editors are looking for new jobs and many are considering or already have joined the PR profession. Reporters who take new roles as PR professionals, i.e. "hacks who turn into flacks," can offer great pointers to the rest of us, such as how to understand media hierarchy and determine the right points of contact, how to develop relationships with beat reporters, bloggers or other media "managers" and how to become better writers and story tellers. In return, it might be nice to help these reporters who′ve gone to the other side by showing them the ropes and explaining client service, budgets and PR′s role in the larger marketing landscape.
Alison Kenney is an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston′s North Shore and has worked with organizations in the technology, professional services and consumer industries. She can be reached at alisonkenney@comcast.net.
This blog is to share my recruiting experiences and discuss thoughts on the job market, PR industry and technology.
Alison Kenney is an independent PR practitioner with more than 15 years of PR consulting experience.
