This is a post by PR columnist, Alison Kenney.
Like many people, when it comes to Google+ I’m wary of putting time and energy into another social media network, especially when there’s not a lot to be gained from doing so yet. Unlike the major social networks Google is trying to unseat with Plus (such as Facebook and Twitter), Google+ isn’t attracting the masses and the folks who are attracted are scratching their heads once they join.
So, what is one to do?
First, have some perspective –Google+ got an impressive jump out of the starting gate with 25 million people signing up for it in the first month. Technology “geeks” and social media experts rave about it. On the other hand, Google+ visitors have dropped 37 percent in the last few weeks, according to Alexa and plenty of “ordinary folk” who got into the beta have expressed backlash for Google+.
Give Google a chance – Google+ is currently in a closed beta testing phase but Google appears to be betting heavily on Plus with impressive marketing expenditures. Google has yet to introduce its Google+ pages for businesses, so it’s impossible to say what the business opportunity will be yet (though that isn’t stopping anyone from speculating)
Be patient – as Doug Haslam writes on the Voce Communications blog: “I ask the early adopters not to declare the service dead or the greatest thing ever- mere days into this limited launch. I share the naysayers’ concerns that it will be hard to move people off Facebook and/or Twitter, let alone other services we are used to using, to make Plus the center of our lives. We don’t even know what the services for businesses are going to be, so snap judgments on this new social network are meaningless. I also share the cheerleaders’ enthusiasm- for me, a hope, really- that Google Plus may actually take advantage of the fact many of use disparate Google services like Mail, Documents, even Buzz (guilty, and lonely).”
What do you think? Have you tried Google+? What do you think it’s chances are?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
A post by PR columnist, Alison Kenney.
As a free service that lets its users set up an account in just a few seconds, Twitter has made it easy for people to take advantage of its system. Plenty of tweets come from assumed aliases or posers. Why would anyone do this? And what role do fake tweets play in PR?
First, fake tweets can be really entertaining. Many of the fake Twitter aliases dispense pretty hilarious and well-thought out tweets. Everyone from Forbes to Mashable has published a list of the best fake Twitter accounts. They range from crime bosses (there are about a dozen Whitey Bulgers on Twitter and even @Catherine_Greig is tweeting now) to celebrities(@FakeJeter) and from the cast of Star Wars to memes like @FakeAPStyleBook and@shitmydadsays, which seems to have spawned @oldmansearch. Often the entertainment value is in extending the life of a popular news topic, such as the creation of@Bronxzooscobra.
Faux tweets can also help brands engage with audiences in a new way and/or add a new dimension to the brand. For example, the Mad Men TV show characters who tweet in their fictional voices would seem to be a brilliant branding move on behalf of AMC, the show’s creators, and a smart way to extend the brand and keep audiences engaged even when the season is not airing on TV. (The real story is more complicated.)
Another benign reason for skirting total transparency on Twitter is to establish and build authority. For instance, Lindsay’s Twitter handle, @PRjobs, is an easy-to-remember and authoritative name for someone whose job is recruiting PR professionals. Similar to the practice of grabbing up popular web domain names, some Twitter names become sought-after. @Massachusetts isn’t a government agency; it’s the Twitter handle for Trazzler, a travel deal site co-founded by Biz Stone, one of Twitter’s founders.
Twitter is also used strategically to influence audiences or perhaps attack an opponent. This seems to be happening more and more in politics, with opponents creating fake Twitter names to tweet offensive comments about a candidate, as was the case for California State Senator and leading candidate for mayor of San Francisco Leland Yee says the New York Times. In an unusual example of Twitter impersonation, a faux Rahm Emanuel, who presumably sought to entertain when he began tweeting under the handle @MayorEmanuelduring Emanuel’s run for mayor of Chicago, identified himself to the real Rahm Emanuel in exchange for a donation to a local charity.
In typical fashion, campaign managers and PR strategists simultaneously deny involvement with fake Twitter accounts and discount any influence the fake tweets have.
Of course the most infamous fake tweeter so far is @BPGlobalPR, which took advantage of BP’s slow reaction and lack of communication in the wake of the Gulf of Mexico oil spill to generate negative attention for the BP brand. The creator of @BPGlobalPR shares his thoughts with PRSA in this interview.
Twitter doesn’t endorse phweeters (phony tweeters) or parodies but openly accepts their existence and attempts to help its users identify real versus phony accounts by verifying certain accounts and publishing these guidelines.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
A post by PR columnist, Alison Kenney.
Speaking from a PR perspective (not necessarily my political point of view) I’ve found myself struck by Sarah Palin’s media presence this week. In fact, I can’t escape the media attention being paid to Sarah Palin lately. Although she is not officially running for office, does not currently hold public office (or any job) and is not starring in a reality TV show, she is all over the place. She is touring the country by bus, but in actuality I think she is filling a void and the media’s dreaded dead air time before Republican party candidates get serious. As much as they complain about and mock her, the media is following her every move.
Here’s how she gets their attention:
- Relying on the element of surprise – while other attention-seeking candidates share their every move with the media ahead of time, Palin does not. She even goes so far as to trick the media who are following her in order to slip away from them.
- Scorning the media (they’ll cover her anyway) – According to the New York Times, Palin used “her bus as a decoy at the back entrance of a hotel in Pennsylvania so she could slip out a side entrance” and “[used] a Sarah Palin impersonator in Boston and instruct[ed] her to ‘go talk to all these reporters’ on her behalf.” (Take note, Lindsay Lohan and Charlie Sheen.)
- Rather than rely on traditional media, become the media – As Michelle Cottle wrote about Palin in her piece in The New Republic last summer,
“She is a prolific and passionate tweeter. Her Facebook page overflows with thoughts on global events both past (DDay, Reagan’s Brandenburg Gate speech) and present (Israel, border security, the need to drill, baby, drill); Of course, unlike other categories of the rich and famous, political celebs (especially populist firebrands) cannot risk being seen as remote or out of touch. But here’s where Palin’s embrace of new media saves the day. Her perky, quirky tweets and chatty Facebook items make her fans feel as though they have a direct line to her—despite the oft-voiced assumption that Palin (like so many pols) does not write most (if any) of her own Facebook posts. Such is the beauty of social networking: It allows a public figure to avoid direct interaction with the public while promoting the illusion of personal connection and involvement.”
Cottle summarized Palin’s other PR strategies in last year’s article for The New Republic,
“Her byline pops up now and again in the opinion pages (supporting McCain, bashing enviros). She periodically hits the campaign trail with favored candidates. She is a prolific and passionate tweeter. Her Facebook page overflows with … news of upcoming appearances (a rally at the Lincoln Memorial with Glenn Beck, a possible U.K. jaunt to meet Margaret Thatcher); the latest media atrocities committed against her; and her rolling endorsements of “commonsense conservative” candidates who tickle her fancy. And, any day now, filming is scheduled to start on the docu-travelogue series in which Palin will “bring the wonder and majesty of Alaska” to TLC viewers.
- And, of course, avoiding “gotcha” interviews and remainig in control – Palin rarely sits down with non-conservative interviewers. (She seems to have BFF status with Greta Van Susteren of Fox News, with whom she frequently grants interviews.) And, according to Cottle, Palin “eschews mix-’em-up formats pitting her viewpoint against that of a more liberal counterpart.”
I’m not attempting to discount Palin’s own charisma and ambition, and I’m sure there are countless tactics in play that I’m not even aware of, but I find myself wondering if these PR strategies could serve as case studies for the rest of us?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by PR columnist, Alison Kenney.
I started my career at a PR agency and have yet to work “in-house,” so I’m a bit biased about this topic: the top reasons it’s beneficial to start your career at a PR agency:
- Agencies are great places to learn the ropes – The agency structure is very conducive to learning and growing. Although most employees work at essentially the same job, i.e. their clients’ PR programs, there are multiple levels on each account team. With frequent performance reviews, lots of mentor options and opportunities to hone skills, talented entry-level PR pros are constantly being groomed for the next level.
- Birds of a feather stick together – Unlike working in a corporate setting where you may be the only PR person or may be one part of a small marketing team or department, in a PR agency you’re surrounded by other PR people. This means you have access to plenty of folks who’ve experienced what you’re experiencing and can either help, cheer you on, or commiserate with you about your work.
- Careers really get launched – At an agency, most folks work typically work on multiple client accounts or projects at a time. During your tenure at an agency you will typically experience working for many clients, sometimes in multiple industries. Aside from keeping things interesting, this means you have an opportunity to learn a lot more in a shorter amount of time.
- Agencies are helpful for forging a professional network – I don’t have statistics on how long most agency staff stay at their firm, but from my experience it seems as though they move around quite a bit. After working at an agency, many people transition to in-house positions, move on to other agencies or to start new firms. That means they could be transitioning to new roles as your future client, boss or employee.
- It’s a good way to learn business basics – Not only are PR agencies great places to learn the craft of public relations, they are also good opportunities to learn how to run a service business. Most agencies involve employees at every level in the work of pitching new business, planning programs against a budget and managing accounts, clients and other staff.
- You get to see the forest, not just the trees – In an agency/client relationship, you’re one step removed from your client’s business, which of course has both pros and cons. On the plus side, you can view their business and its challenges and opportunities more objectively. You also gain perspective by being able to compare it with other clients.
- Taking an agency job allows you to keep your career options open – Although some of us study public relations in college, not many of us know exactly where, or in which industry, we want to practice PR in our careers. Working in a PR agency can be a good way to continue exploring your career opportunities because you’re exposed to different types of clients, different industries and sometimes different disciplines of PR.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by PR columnist, Alison Kenney.
As a P.R. pro you know the challenge of writing a successful email pitch that stands out and convinces its recipient to take action. The last thing you want is for your email to be ignored or labeled spam.
I’ve come up with 7 questions P.R. pros should ask themselves before hitting the send button on their next email pitch:
- Is this a job for PR? Sometimes P.R. is tasked with something – say, launching a new company — that requires involvement from many other departments. In these cases it’s important to consider what advertising and other marketing efforts are being done to support the P.R. effort as it can affect the angle and tone of your pitch and provide you with perspective to make the right “ask” in your pitch.
- Is email the best way to tell this story? The answer could be “yes” if you have a reasonable number of targets. Surveys of reporters have found that the media prefers email as the #1 way to communicate with P.R. but they are also sticklers for email that’s “on target.” Do you have the resources to draft well-researched, personalized email pitches to a wide number of media targets?If the answer to #2 is “no,” then is there a better way to “go wide” with this story? Alternatives to sending individual emails could be putting your story in press release form and using a wire service or using social media tools to tell your story.
- Do I need to create a relationship with the media to tell this story? The truth is that not every reporter wants a relationship – sometimes they just want to get that product snapshot for their spring column and be done with it. So…No, you don’t have to “build relationships” or know everything about a writer or follow them on social media before sending them an email pitch. Notice, however, I didn’t say that you get a pass on researching the media and targeting your pitch to the right audience. Especially if your story isn’t a no-brainer or if your client doesn’t have any brand recognition, then, yes, you really need to put in the effort to research and find an angle to tell and sell your story.
- How comfortable am I with the accuracy of my media list? How well do you know the contacts on your list – when was the last time you read their work? Did you research the names yourself? If you bought the list or built it from a database, did you verify the names, contact information and beats? Yes, this is time-consuming work, but it is critical to the success of your pitch.
- Will the recipient recognize me? Of course, sending email pitches “cold” can be tougher than reaching out to people who already know you or who are expecting to hear from you. Some P.R. pros publish an opt-in newsletter in which they provide insider tips, introduce relevant sources and plant seeds for stories to recipients interested in a specific industry. Others bring in partners with specific industry experience if they’re lacking it themselves.
- Will the recipient think this is spam? You’re not a mind-reader and can’t foresee every reaction but you can proof-read your pitch before sending it to gauge whether it’s personalized and relevant. You can also do small tests to see which messages resonate with particular audiences and create different versions of the pitch that highlight different key messages.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by PR columnist, Alison Kenney.
What is going on? When did P.R. start meaning “please refrain”?
I mean, I’m used to hearing grouchy editors rag on P.R. tactics during their keynote speeches. I smile politely and wait to hear their advice on how best to pitch them if I really want to get coverage for my clients.
But what used to be a low background din has become a maelstrom of ill-will towards the P.R. profession.
The latest influential personality to rant against P.R. people is Forrester’s Josh Bernoff, whose biggest beef is the unsolicited emails he receives
Yes, Bernoff could ignore or delete those emails, but most likely he’s bothered by their persistence and is trying to do something about it. Apparently, just unsubscribing doesn’t always cut it, and sometimes there is no unsubscribe feature (such as on a press release). Which led me to wonder how P.R. firms get around the CAN-SPAM act? (Bernoff counters via Twitter that “It’s not clear that PR emails are covered by FTC. Plus, their CAN SPAM enforcement is weak. This is an ethical issue, not legal.”)
It also led me to wonder why unsolicited email is so offensive from P.R. people. I receive hundreds of unsolicited emails too — from sales people at a range of different firms. But I don’t post rants on each individual sender the way these folks do:
So what do we do? Many folks chastise their comrades and take the “hey, we’re better than that” attitude. Some use it as a chance to kiss up to the cranky reporters with a “thanks for pointing that out.” PRSA tries to stay above the fray; it’s response to Josh Bernoff’s post “sounds like it was written by a P.R. professional” according to Bernoff (via Twitter).
What do you think? Is P.R. in need of some good P.R. for itself? If so, how is P.R. doing well and what are we doing right? Let’s start that conversation for a change.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
Post by PR columnist, Alison Kenney
More than ever before, PR is being chartered with generating our own content and not just shaping media content. As Fleishman-Hillard SVP Brad Mays says, “You are the Media.” This emphasis on content has created a need for more content generators, and in some cases, the hiring of “corporate reporters.”
I asked Lindsay if this was indeed a hot trend. She says that although her firm hasn’t received searches that are specifically for corporate reporters, she has heard of many PR departments that are hiring writers and many of the communications directors searches she has going on are very focused on finding someone with strong content creation skills. HooJobs has had several content focused positions recently, including a content manager position.
Writing has always been a big part of the PR role and reporters have long been scaling the wall and joining the PR ranks. But I’m not talking about bringing journalistic skill sets to the PR field…I’m curious about whether the notion of hiring your own corporate reporter will take off.
I’ve found several interesting examples:
- Last Spring, Eloqua hired Jesse Noyes, a former reporter for the Boston Herald and Boston Business Journal, as a corporate reporter. Eloqua intends Noyes to create content that will inform, educate and entertain those in Eloqua’s market.
- The LA Kings made Rich Hammond, who has covered the Kings for the past decade and previously wrote for the Los Angeles Daily News, its in-house reporter, in order to, in his words, provide “better, more comprehensive Kings coverage than ever before.”
- In 2008, Miller Brewing Co. hired a corporate reporter, James Arndorfer, to write Brew Blog, which was intended to be less of a corporate blog and more of a news-oriented source of fresh content. Brew Blog shut down less than six months later, but not until Arndorfer famously (well, famously in the sense that it was reported in the Wall Street Journal) broke the news that Anheuser Busch would be announcing a new brew – before A-B or the trade press had a chance to report the story.
- Cisco retains an A-List stable of freelance writers, including Bill Bulkely, Elizabeth Corcoran, Jason Deign, John Dodge and Marc Gunther, to write and report for its news@cisco page.
- In addition to the value that journalists bring to the PR department, there are all sorts of implications and opportunities for missteps when hiring a corporate reporter. Exhibit A: Chevron hired a reporter to tell its side of a story on rain forest contamination and pre-empt an expose on 60 Minutes.
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
By guest PR columnist, Alison Kenney.
There have been quite a few blog posts with provocative headlines wondering if PR is dead.* While PR certainly hasn’t “died” it sure has changed. Led mostly by the advent of social media, an overhaul of traditional media and an overall democratizing of information, PR has evolved. But what exactly has it evolved into? Can we still call it PR?
The old notion that PR is responsible for putting spin on a story that appears in the media is certainly dead. That job is more accurately called “crisis communications” now. Also, the idea that PR is responsible for controlling a story is dead. As Hubspot’s Brian Halligan pointed out last year, journalists have faster and easier ways to get information besides going through a PR person and the “public” no longer consists of just a handful of important media outlets (now, we have a broad spectrum of audiences and channels that need to be managed).
I think it’s interesting to see how PR is perceived in other places of the world, too. As Janette van Kalkeren writes on the PR Conversations blog, public relations as it’s practiced in Europe has origins in wartime propaganda, which led to a media-focused approach.
“However, the negative connotations from this heritage of propaganda led to different ways of representing public relations. For example, in the Netherlands it is often called ‘communicatie’ (communication); in Finland it goes under three different names: ‘ytheystoiminta’ (affiliation work), ‘viestintä’ (communication) and ‘sudetoiminta’ (relationship activity). In most European countries, the term ‘public relations’ is rarely used, making it hard to define the practice across the entire continent.”
So what does it mean to “do PR” now?
Yes, social media is a big part of our reality but it certainly isn’t a PR killer – it’s simply a new way of doing what we’ve done for years with traditional media targets: identifying audiences and influencers, engaging with them, and giving them reasons to continue engaging (or following or liking or whatever) with us. It also isn’t a replacement for traditional media – rather, the two can and should work together. PR professionals are also involved with online communities, although the job of managing a community is typically a separate duty.
PR professionals have always had a role in forming strategy, part of which entails listening and monitoring industry buzz, competitive news and customer feedback. Although we’ve always had tools and services to help gather and analyze the buzz, today’s tools are much more complex and capable and we’re more likely to hire a PR team member who can be dedicated to this job, especially if we are in a large organization.
Content creation is also a major responsibility for the PR professional and I will argue that telling your story has never been more important than it is today and there have never been so many mediums available for telling it. As an example, Eloqua, a forward-thinking marketing automation solutions provider, just hired a corporate reporter.
What do you think? Is Public Relations the right name for what we’re doing today?
*Blog posts about the health of PR:
Brian Halligan’s post on HubSpot Is PR Dead?
Norman Birnbach on Six Reasons PR is Not Dead Yet
3Point Communications’ blog post: 10 Public Relations-related Discussions I Could Live Without
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by guest columnist, Alison Kenney.
I’ve blogged before about how content is king and I really believe this will become a major issue for marketers and PR pros in the future. The ability to create fresh, distributable content will soon become core to PR and communication plans.
To illustrate my point: Forrester Research recently announced that, while global adoption of social networking is still on the rise, content creation “experienced no substantial growth in the past year.” This “lack of growth in social creation translates into a lack of fresh ideas, content, and perspectives,” said Forrester Research Consumer Insights Analyst Jacqueline Anderson. “For example, one-third of online consumers in the US regularly watch user-generated videos on sites like YouTube. But, only 10 percent of US online consumers upload videos they’ve created to public sites. The traits required to create social content are unique, and at this moment, the consumer market interested in these behaviors has plateaued.”
While more and more people will be accessing social media to reach new content, fewer and fewer people will be creating that content, and thereby demand for social media content will increase.
This is a golden opportunity for PR professionals who are trained in promoting new ideas, changing the conversation, establishing brands, driving authenticity and attracting attention.
Are you fired up yet?
If so, visit these sites for more tips on creating content for social media:
HubSpot’s Blog Better with an Editorial Calendar and Style Bank
Social Media Today’s 40 Useful Things You Can Share on Twitter Besides Blog Posts
Ann Wylie’s Tipsheets on Writing, Communication
Blue Pencil Consulting’s Fight Writer’s Block with Talk
CopyBlogger’s Writing for the Social Media Everyman
Social Media Examiner’s 9 Ways to Use Social Media to Inspire Your Writing
USA Today There’s an Art to Writing on Facebook or Twitter – Really
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This is a post by guest columnist, Alison Kenney.
We could talk for hours about the effect the Internet has had on public relations (how it has altered our media targets, changed our communication channels and the frequency of our communications, distorted our perception of what constitutes news, etc.), but one area that has been impacted greatly but hasn’t been talked about as much is the art of headline writing. Yes, PR pros write a lot of headlines — from the obvious, like press release headlines, to the more subtle, but equally important, like email subject lines. Blog posts, bylined articles, pitch letters, marketing brochures, tradeshow booth signs and even 140 character “headlines” on Twitter are also a big part of our work.
One major way the Internet has affected headline writing is with search engine optimization (SEO). Using the right keywords in a headline will make that piece easier for search engines to find, thus giving it more visibility on the web. But how do we balance the need to attract search engines with the need to attract human readers? CopyBlogger offers some great advice on using specific, niche keywords to attract both in this post in its Magnetic Headlines blog series.
Speaking of keywords, my friend Norman Birnbach thinks the use of the word ‘kill’ by copywriters over at Newsweek is, ahem, overkill in recent headlines.
As someone who has worked primarily in B2B public relations, where the emphasis in headline writing is on being factual and concise, I’ve struggled with writing more creative and attention-grabbing headlines. What worked for one audience, say a B2B technology firm, won’t fly with a different audience in the consumer retail industry. It’s important to know your audience before trying to write your headline.
Whatever audience you’re writing for, your headline should make an intriguing promise but also be credible so that readers will want to read more. For example, shifting a question that is important to your audience (“How do I write a good headline?”), into a strong statement (“How to write effective headlines”) will offer readers an intriguing reason to read the rest of the article. Adding more specific information (“Five Easy Changes to Make Your Headlines More Attractive to Customers”) gives the reader more information about what will be revealed in the rest of the text to know whether they want to continue reading.
Another tip from CopyBlogger is to study headlines that have been proven to work and to learn how they work. Brian Clark wrote on CopyBlogger that “if you understand how headlines work, you don’t need to try to write a homerun headline for every blog post. But you will end up writing snappier headlines off the top of your head, even for the more day-to-day mundane posts.”
Direct advertising headlines are great examples to learn from. They work if they get people to open their wallet and make a purchase. Along these lines, Dylan Boyd offers these guidelines for writing better email marketing subject lines:
- Don’t be afraid to get creative and experiment with length and characters
- If you want to grow a mature email program, spend considerable time and energy testing a variety of offers
- Avoid using your sender name as a repetitive part of the subject line, and personalize only where it makes sense
Headline writing is an important part of business writing and critical to getting your full message across. What are your tips for writing eye-catching headlines?
Alison Kenney an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston’s North Shore and has worked with organizations in the technology, professional services and consumer industries. She writes a bi-monthly PR column on LindsayOlson.com. You can find her at www.kprcommunications.com. Learn more about Alison Kenney.
This blog is to share my recruiting experiences and discuss thoughts on the job market, PR industry and technology.
Alison Kenney is an independent PR practitioner with more than 15 years of PR consulting experience.
