Lindsay Olson

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Using Twitter for your Job Search - Guest column on PRNewser

My most recent guest column on PRNewser is up. Here is a quick except. You can read all the tips on PRNewser's blog.

If you are not already on it, you have probably heard of Twitter by now. Twitter can be a powerful tool to aid in your job search. There are numerous success stories in the blogosphere about how people have received and accepted job offers through Twitter. See examples from David Murray or Michael Litman.

Here are some of my observations and tips on how to use Twitter as a tool for your job search and to make sure you are getting noticed.

Use your real name.

Make your profile searchable and easy to be found. Tell the world what you do in the bio line. Be specific. If you do tech PR, say it in your one line bio. You will find more like-minded people will connect with you. If you make people work too hard to figure out who you are and what you do, you will never see the benefit of Twitter because people won't find you. Make it easy for someone to decide if they should start following your updates or follow you back and for Twitter directories to index you properly.

Add a website. Your company's website, your LinkedIn profile, or your blog.

Don't make your updates private. It's my personal pet peeve, but one I know many others share. Many people won't follow you back if your updates are private. It also defeats the purpose of having a searchable profile. Twitter is about sharing and if you want others to find you, particularly for a job search, your tweets need to be searchable and seen by those outside of your followers.

Go to the PRNewser blog to see the last six tips....

Interesting links: December 16-21st

Enjoy some of the interesting links I came across for the week.

PR/Marketing/Social Media

Personal

The Amityville Horror movie

Interesting links: November 15-19

Interesting links so far this week. Enjoy!

Career

12 Ways Social Media Can Improve Your Career - Dave Fleet
Report: Millennials Will Route Around IT Departments - ReadWriteWeb
Job hunting Dos and Don'ts for public relations professionals - PR In Canada
Influential Marketing Blog: Is Social Media Becoming The New MBA?
Growing your Career: Do at GUT Check - Web Strategist
The Right and Wrong Time to Job Hop - Business Pundit

Business and social media

The Most Influential Women in Web 2.0 - Fast Company
The Top 10 Social Networks for Creative People - Lateral Action
Debunking the Social Media Barriers - TweetPR
Seth's Blog: Blah, blah, blah, blah... - Seth Godin
Elements of a Good LinkedIn Recommendation - Chris Brogan

Fun

Let me google that for you - Just for fun. Now you never have to tell you friends and colleagues to "just google it."
What Women Should Know About Men's Brains - Dumb Little Man - so true!
8 Tools to Help You Travel Forever and Live Rent Free - I'll be giving this some serious consideration
Love in the Time of Cholera movie download

Don't get canned for Facebook comments

The Economist recently published an article, Lose Face: A tale of two airlines and their Facebook fiascos, detailing the recent firings of staff members over disparaging remarks left about customers and the airline on Facebook.

Virgin Airlines was the first to discover 13 employees making comments. According to The Economist, "crew members joked that some Virgin planes were infested with cockroaches and described customers as 'chavs', a disparaging British term for people with flashy bad taste."

Shortly after, British Airways followed suit and "began investigating the behaviour of several employees who had described some passengers as 'smelly' and 'annoying' in Facebook postings."

This is one of many examples of how what one says in what could be considered a private or invite only forum by a user could affect current and future opportunities. Anything posted online is a digital footprint that could follow you for a very long time. A good rule of thumb is to post what you would feel comfortable with others seeing - like your boss, future employer, grandmother or children. If you have to really think if it's appropriate, it's probably a good idea to not go there.

On the other hand, companies need to take responsibility for being very clear with their employees about the online policies towards posting information associated with the company. Companies should trust employees to use these tools appropriately, but they need to be diligent about monitoring what's being said out there on the social web and perhaps join the conversation when appropriate.

What's your take?

The Commitments video



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