We know social media is playing a large role in job recruiting, but how big? Jobvite recently looked at how companies like Whole Foods, Etsy, Starbucks and Zappos are recruiting online. Here are the findings.
LinkedIn Takes the Lead
It should be no surprise that companies recruited the highest number of employees through LinkedIn. Out of all social hires, LinkedIn accounted for 73%, while Facebook lagged behind with 20%, and Twitter 7%.
Surprisingly, though, Facebook beat LinkedIn by 2% (43%) of employee referral hires through social networks. I suppose it makes sense considering people tend to be more interactive on Facebook, and LinkedIn takes more of an effort to interact. Many users seem to use it more as their online professional profile. It’s easy to put up a profile, connect to people and let others come to you rather than really use all of it’s features to its full potential.
While you know that having a friend refer you for a job gives you a boost toward getting hired, it shows in these results as well. For every 10 applications a company gets, one referral applicant is hired, as opposed to one out of every 100 general applications.
What Industries Turn to Social Media?
Not every industry uses Twitter, Facebook and LinkedIn to find new hires. These industries ranked highest among those that do:
5. Customer Service
There are also certain roles that get recruited more online than others, and on different social networks. On LinkedIn, Product Management and IT roles were the highest type shared, while on Facebook, it was Marketing and Customer Support jobs. On Twitter, companies looked for Administrative and Accounting & Finance staff.
Clearly, the way companies look for new employees is changing with social media being an easy way to either amplify a job posting or access talent quicker than more traditional ways of the past.
How Can I Find a Job Through Social Media?
If you’re not already looking for a job through social media, set up a profile, connect with the companies you’re interested in working for, and start sharing posts that illustrate your knowledge in your industry. Share posts and links to content that speaks to your industry, and ask and answer questions. The more complete your online profiles, the higher chance you’ll have of being “shortlisted” by potential employers and recruiters.
But be proactive! Also look out for which accounts post jobs (sometimes a company has multiple accounts, especially on Twitter, and may have a dedicated job profile set up) and act quickly when you see a job you want.