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Date: January 6th, 2014 / Author: Lindsay
Posted in Public Relations /
Great info. How do you see Google+ coming into play for brands? Is this something that matters more for small businesses?
Hi Alison- I’m not an expert on, or even that familiar with, Google+. I think it’s popularity varies by industry. And, as with every platform, it depends on whether your customers and target audiences are using it. My small business clients aren’t interested in it at all, but that doesn’t mean other small businesses and brands won’t find success with it.
Social media is definitely focusing more on generating income then attracting new users. This won’t hurt big companies, but it will devastate small businesses. They don’t have the marketing budget to invest in social media marketing and pay for the advertisements.
I also believe the social media demographic is shifting to an older audience. I can’t imagine a world without social media…. strange.
This blog is to share my recruiting experiences and discuss thoughts on the job market, PR industry and technology. I'm an entrepreneur, business developer and recruiter.
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Alison Kenney is an independent PR practitioner with more than 15 years of PR consulting experience.
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