This is a guest post by Alison Kenney.
If you could do PR for anyone or any company, who would it be?
Recruiters and hiring managers like to ask a variation of this question. Presumably, your answer will shed light on what makes you tick in the PR world of work.
For instance, your answer may point to your aspirations and ambition. If your dream client is Barack Obama, Wal-Mart, or Google it probably means you want to take on a lot of responsibility or like being in the center of the action. If instead you answer that your dream is to make a difference in one company′s growth, your ideal work setting could be slower-paced with more time spent on strategy, researching market opportunities, developing messages and cultivating relationships.
The question is also a way to flesh out how well you know your strengths and interests. For example, if you answer that an ideal client is a large university because it would give you a chance to leverage your network and experience in the higher education field. Conversely, you could answer that you would love the chance to do PR for a major retailer because it would open up opportunities to stretch and develop your consumer and product pitching skills.
When I posed this question to the PR community on Twitter, no one mentioned a specific brand or company. All of the responses were about finding a partner who understood and appreciated the role of the PR professional and the importance of a strong two-way relationship. Not surprisingly, most of the responses came from seasoned PR pros:
@doitinpublic said "An ideal client tells you the truth, keeps you updated, has vision, drive, respects the budget + your expertise."
@BigguyD said "access to experts. understanding of challenges. creativity. willingness to take risks and be disruptive in their space" and "relationships are THE key to successful programs. it's a partnership"
@fontbandit said an ideal client is "open to new ideas, takes good advice, shares information, responds quickly, doesn't need constant updates, pays the bills on time"
@mdbarber added "Respect and trust are key in any partnership."
Who is your ideal PR client? What is your PR dream job?
Alison Kenney is an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston′s North Shore and has worked with organizations in the technology, professional services and consumer industries. She can be reached at firstname.lastname@example.org.Alison Kenney is an independent PR practitioner with more than 15 years of PR consulting experience. She is based on Boston′s North Shore and has worked with organizations in the technology, professional services and consumer industries. She can be reached at email@example.com.
Date: December 7th, 2009 / Author: Lindsay
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